Shoot 360 Appoints Industry Leaders to Accelerate Growth

Shoot 360 Enhances Leadership to Propel Franchise Growth

Franchise Industry Veterans Jason Carter and Jamie Eslinger Added to Leadership Team

Shoot 360, the global frontrunner in tech-powered basketball training and competition, is thrilled to welcome Jason Carter as its new Chief Operating Officer (COO) and Jamie Eslinger as its new Chief Marketing Officer (CMO). This significant recruitment comes at a pivotal moment for the brand, as it aims to broaden its global reach and establish strong foundations in new markets over the upcoming months.

New Leadership to Drive Operational Excellence

Jason Carter, who brings over two decades of expertise in the health and fitness franchise sector, will spearhead operational strategies across the organization. His previously held roles in top fitness franchises have showcased his ability to enhance operational excellence and franchise scalability, crucial for Shoot 360's ambitious growth plans. Before joining Shoot 360, Carter was the President and COO of Bandon Fitness, recognized as the largest Anytime Fitness franchise group worldwide, overseeing more than 260 locations across various regions.

Jason Carter: A Seasoned Executive

Carter's extensive background is exemplified by his previous leadership at Honors Holdings, the preeminent global Orangetheory Fitness franchisee. His experience at New Evolution Ventures, known for the UFC Gym, and 24 Hour Fitness, where he ascended to Regional Vice President, equips him with a wealth of knowledge and insights essential for managing and expanding a dynamic franchise.

Driving Brand Growth Through Innovation

Alongside Carter, Jamie Eslinger joins the executive team with over 20 years of experience in brand transformation and marketing within the franchise space. Her expertise lies in developing compelling marketing strategies that engage consumers and enhance brand visibility. Initially stepping into the sports marketing arena with the WNBA, NBA, and NHL at Washington Sports, she transitioned into senior marketing roles across various high-profile franchise brands.

Jamie Eslinger: Marketing Maven

Before Shoot 360, Eslinger served as CMO of JEM Wellness Brands, directing marketing efforts for multiple franchise networks like Crunch Fitness and Massage Envy. Her transformational strategies have not only driven customer acquisition but have also yielded award-winning campaigns, reflecting her innovative approach. Recognized as one of Entrepreneur's Top 50 Franchise CMO Game Changers, she is ready to elevate Shoot 360's marketing landscape.

Corporate Vision Aligns with New Strategies

Terry Michaelson, CEO of Shoot 360, expressed confidence in the new leadership, stating, "Jason is a proven operator and a world-class leader. His track record of driving profitable growth, combined with his passion for basketball, makes him an exceptional addition to our executive team. Jamie's franchise expertise and marketing leadership are perfectly suited for our brand's direction. Together, they will fuel our mission to enhance the love of the game through positive experiences for every athlete who walks through our doors.”

Scott Moody, Founder and President of Shoot 360, added, “Bringing Jason and Jamie onto the team is a game-changer for our brand. Their background in franchise growth and operational success will support our ongoing dedication to improving the athletic experience.”

Global Expansion Plans in Motion

Shoot 360 maintains a robust presence with over 50 franchised training centers worldwide, with an additional 50 locations in development across various regions. The brand is actively seeking franchisees throughout the country, paying particular attention to significant markets like Florida, Illinois, Texas, and the Northeast. The initial investment required to open a Shoot 360 center ranges from $600,000 to $1.8 million, presenting a valuable opportunity for potential franchisees.

About Shoot 360

Shoot 360 stands at the forefront of revolutionizing basketball training and competition. By integrating advanced technology and real-time analytics with a gamified experience, Shoot 360 is reshaping the way athletes improve their skills and connect with the sport. With its strong foothold in North America, Europe, and Asia, it is committed to enhancing the global basketball community.

Frequently Asked Questions

What is Shoot 360?

Shoot 360 is a leading technology-driven basketball training platform that focuses on skill development and competitive training for athletes of all levels.

Who are the new additions to Shoot 360's team?

Jason Carter has been appointed as Chief Operating Officer (COO), and Jamie Eslinger has been named Chief Marketing Officer (CMO).

What is the vision of Shoot 360 with the new leadership?

The new leadership aims to expand the brand's global presence, enhancing customer engagement and franchise success through innovative strategies.

How many locations does Shoot 360 have?

Shoot 360 currently operates over 50 franchised training centers around the world, with another 50 centers under development.

What is the investment required to become a Shoot 360 franchisee?

The initial investment to open a Shoot 360 training center ranges between $600,000 and $1.8 million.

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