Sheraton Hotels Unveils Program Celebrating Chinese Heritage

Sheraton Hotels Unveils Thrilling New Program

'Celebrate Life's Moments' themed art exhibitions showcase the exquisite beauty of Chinese heritage crafts at Sheraton.

Gatherings by Sheraton: A Cultural Initiative

Recently, Sheraton Hotels and Resorts proudly unveiled the 'Gatherings by Sheraton' program across numerous hotels in the region, aimed at enriching guest experiences and fostering connections. This program marks its launch with a collaboration with The 'Genius Mom,' a notable public welfare initiative by the China Women's Development Foundation.

A Unique Art Display Across Hotels

Under the banner of 'Celebrate Life's Moments at Sheraton,' this exhibition features nearly 400 intricate pieces of intangible cultural heritage-inspired crafts. The beautiful displays are set to adorn nearly 100 Sheraton hotel lobbies, inviting guests to immerse themselves in the stunning visual stories of Chinese culture.

Global Vision of Connection

In 2023, Sheraton Hotels introduced the Gatherings by Sheraton program in various international locations, aiming to inspire guests and locals by celebrating diverse stories and cultures. The initiative encourages travelers to deeply engage with their surroundings and derive genuine experiences from their visits. With the introduction of 'Celebrate Life's Moments' in Greater China, Sheraton continues to evolve into 'The World's Gathering Place.'

Leader's Vision for Sheraton

According to Betty Tian, Vice President of Marketing, Communications, and Premium & Select Brands, "Sheraton's commitment to becoming 'The World's Gathering Place' drives us to create unparalleled spaces where guests from all corners of the globe can connect meaningfully." This collaboration with The 'Genius Mom' highlights the brand's dedication to fostering cultural connections and enriching the guest experience through local craftsmanship.

Cultural Touchstones Showcased

The art displayed is representative of four major regions in China, all inspired by traditional symbols of blessings central to Chinese culture. Here’s a glimpse at the featured crafts:

• Cloth Paste Paintings: Originating from northern nomadic tribes, these modern interpretations of Manchu patchwork reflect joyous wishes through colorful designs.
• Feng Xiang Dyeing: A cherished technique from Guizhou Province that showcases elegant patterns conveying good sentiments from the Bouyei ethnic group.
• Guangxi Zhuang Embroidery: This vibrant style captures natural totems, such as dancing butterflies and auspicious lions.
• Hubei Xilan Kapu: A brocade art form representing happiness and wishes, crafted using traditional techniques by the Tujia ethnic group.

Supporting Local Artisans

Representatives from The 'Genius Mom' project express their excitement about this partnership. Nan Jing, Assistant Secretary-General of the China Women's Development Foundation, stated, "Collaborating with Sheraton Hotels allows us to promote local craftsmanship and showcase the beauty of Chinese heritage." This initiative highlights the significance of empowering local craftswomen while providing an engaging cultural experience for travelers.

Experience the Exhibition

The 'Celebrate Life's Moments' themed exhibitions are now inviting guests to witness the beauty of cultural artworks throughout Sheraton hotels in the country. Running until the end of March 2025, visitors can engage with captivating pieces and participate in interactive experiences to learn more about the artistry behind local crafts.

About Sheraton Hotels & Resorts

The Sheraton brand, consisting of nearly 430 hotels and resorts globally, seeks to create a welcoming atmosphere for all guests. As a member of Marriott Bonvoy, Sheraton caters to communities around the world, focusing on transformation by enhancing the guest experience with innovative designs and facilities. For more information, visit www.sheraton.com.

About The 'Genius Mom'

The 'Genius Mom' initiative aims to support rural revitalization efforts while preserving intangible cultural heritage through promoting home-based employment and local craftsmanship.

Frequently Asked Questions

What is the 'Gatherings by Sheraton' program?

It is a program aimed at creating enriched experiences through cultural displays and local community connections at Sheraton hotels.

Where can I see the themed exhibitions?

The exhibitions are displayed in nearly 100 Sheraton hotel lobbies across the region.

What is the duration of the exhibition?

The exhibition will be on display until March 31, 2025.

How does Sheraton support local cultures?

Sheraton collaborates with local initiatives like The 'Genius Mom,' promoting local craftsmanship and heritage through art exhibitions.

What does the collaboration with The 'Genius Mom' entail?

The partnership highlights traditional arts and crafts while empowering local women artisans through various initiatives.

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