SHEIN Steps Up Commitment to Safety with Two Million Tests

SHEIN Conducts Over Two Million Product Safety Tests in 2024

SHEIN is dedicated to ensuring high standards in product quality and consumer safety. Recently, the company conducted over two million product safety tests, emphasizing its commitment to these essential areas, drawing attention to its proactive measures in maintaining product integrity.

Investment in Product Safety

With plans to invest more than US$15 million in enhancing its product safety testing and compliance protocols in the coming year, SHEIN aims to improve safety measures significantly. This investment reflects the company’s relentless pursuit of excellence in ensuring products meet stringent safety standards and regulations.

A Robust Multi-Faceted Safety Protocol

SHEIN has implemented a comprehensive product safety protocol that includes various stages: before, during, and after the sales process. This structured approach ensures that products not only comply with international regulations but also meet SHEIN’s internal safety standards.

Commitment to Vendor Compliance

All vendors working with SHEIN are required to adhere to existing product safety laws and SHEIN’s own guidelines. This includes compliance with SHEIN's Restricted Substances List (RSL) and adherence to specific codes of conduct, aimed at ensuring high safety standards in their offerings.

Thorough Testing and Monitoring Practices

Through collaboration with top third-party testing organizations, SHEIN carries out rigorous testing throughout the product lifecycle. In 2024, the company engaged in two million tests across various categories, reinforcing its dedication to product safety.

Dynamic Evaluation Processes

SHEIN's evaluation of vendors involves continuous monitoring based on metrics such as product testing success rates and customer feedback. If vendors fail to comply with safety standards, SHEIN may take decisive action, including product listing removals and partnerships termination, thereby ensuring only trustworthy vendors continue in its network.

Corporate Responsibility and Sustainable Practices

SHEIN’s commitment to corporate social responsibility is evident through several key initiatives focused on sustainability. For instance, the appointment of Mustan Lalani as Head of Global Sustainability marks a significant step towards strengthening responsible business practices across the supply chain.

Innovative Polyester Recycling Initiative

In collaboration with Donghua University, SHEIN has developed a groundbreaking polyester recycling process. This innovation aims to utilize a variety of feedstock materials, including textile waste and PET bottles, leading to more efficient recycling of polyester and lower environmental impact.

Launching the SHEIN Foundation

The establishment of the SHEIN Foundation, along with a commitment of €5 million to the Africa Collect Textiles (ACT) initiative, showcases SHEIN's dedication to sustainable practices and community development. The foundation aims to support inclusive and sustainable initiatives in regions where SHEIN operates.

Continued Commitment to Sustainability

Leonard Lin, President of EMEA and Global Head of Public Affairs for SHEIN, articulated the company’s focus on promoting sustainability across its operations. The introduction of advanced technologies and improvement of processes contribute to minimizing environmental impact while enhancing product safety.

Frequently Asked Questions

What prompted SHEIN to conduct over two million tests?

SHEIN's extensive testing efforts are driven by a commitment to high product quality and consumer safety, aiming to ensure compliance with rigorous safety standards.

How does SHEIN support its vendors in meeting compliance?

SHEIN provides education and training to its vendors, reinforcing their understanding of product compliance requirements while evaluating their performance continuously.

What are the key features of SHEIN's sustainability initiatives?

SHEIN focuses on reducing environmental impact through innovative processes, like polyester recycling, and by establishing the SHEIN Foundation to support local communities.

Who leads SHEIN's sustainability efforts?

Mustan Lalani has been appointed as the Head of Global Sustainability, spearheading SHEIN's initiatives to enhance responsible business practices across its operations.

How does SHEIN handle vendor non-compliance?

Non-compliant vendors face evaluations and possible sanctions, including product listing removals or termination of partnerships, to maintain high safety standards.

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