SharkNinja Expands Innovative Presence with New Design Hub

SharkNinja Unveils Plans for a New Creative Hub

SharkNinja, Inc. (NYSE: SN), a leading global product design and technology company, is excited to announce the opening of its first Creative Design Hub in New York City. Scheduled to launch in 2025, this new office will be strategically located in the vibrant Flatiron neighborhood, a place known for its creative energy and innovation. The design hub is expected to be a collaborative workspace where creativity, innovation, and teamwork can flourish, impacting not just the company's offerings but also the household product landscape.

Growth and Expansion Plans

The new Creative Design Hub is part of SharkNinja's broader strategy to expand its workforce significantly, with plans to create over 45 new positions during the initial phase. This hub represents a remarkable opportunity for SharkNinja to enhance its capacity for innovation and storytelling, all while addressing real consumer needs through groundbreaking products. The company is committed to creating a dynamic environment that will not only attract talent but also encourage employees to think outside the box and develop solutions that resonate with consumers.

Statement from CEO Mark Barrocas

Mark Barrocas, CEO of SharkNinja, expressed his enthusiasm about the upcoming Creative Design Hub. He remarked, "At SharkNinja, our culture thrives on problem-solving innovation, creativity, and a shared commitment to making a positive impact on consumers’ lives around the world. The launch of our Creative Design Hub is a significant milestone in our global growth as we aim to deepen our connection with consumers in innovative ways." This hub is expected to set the stage for extraordinary talent development as it taps into New York City's creative community.

Strategic Location and Facilities

SharkNinja has secured a multi-year lease for over 14,000 square feet of space at a notable office tower on Madison Avenue. This site offers stunning views of both the East and Hudson Rivers, positioning SharkNinja perfectly within the heart of Manhattan's design district. The Creative Design Hub will include specialized studios for design prototyping, product testing, and consumer research, in addition to content creation spaces that will enable collaborations with influencers and creative partners.

Support from Local Authorities

The establishment of this hub is backed by state support, as it will contribute to the local economy while creating high-wage jobs for the community. Hope Knight, President and CEO of Empire State Development, highlighted the uniqueness of New York's advantages for innovative companies. She stated, "SharkNinja's decision to establish a creative hub here illustrates the benefits our state offers to design and technology firms. This initiative showcases how strategic investments can attract major industry players and drive economic growth in New York State."

The Perfect Fit for SharkNinja

Located in Manhattan's iconic Flatiron District, SharkNinja's new hub will blend seamlessly with the area's rich design heritage and its forward-thinking approach to consumer product innovation. This neighborhood is a vibrant epicenter for the global housewares industry, making it an ideal location for SharkNinja to grow. The company’s dedication to innovation and commitment to crafting high-quality solutions align perfectly with the district's energetic atmosphere.

About SharkNinja

SharkNinja stands out as a premier global product design and technology company, renowned for its impressive array of lifestyle solutions that enhance lives in homes worldwide. Driven by the trusted brands Shark and Ninja, the company has consistently propelled disruptive innovations into market, achieving remarkable growth and substantial market share. Headquartered in Needham, Massachusetts, SharkNinja proudly employs over 3,300 associates and sells its products through a diverse range of retailers and distributors, both online and in-store, across the globe.

Frequently Asked Questions

Why is SharkNinja opening a Creative Design Hub?

SharkNinja aims to foster creativity, innovation, and collaboration to enhance product development and address consumer needs.

Where will the new Creative Design Hub be located?

The hub will be established in the Flatiron neighborhood of New York City, a vibrant area known for its design-focused community.

How many jobs will the new hub create?

SharkNinja plans to create over 45 new roles in the initial phase of the hub's establishment.

What facilities will be available at the Creative Design Hub?

The hub will feature studios for design prototyping, product testing, and content creation spaces for collaboration with influencers.

What is the significance of this new hub for SharkNinja?

This hub marks a significant milestone in SharkNinja's growth strategy and demonstrates its commitment to innovation and talent development.

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