Shanghai Launches 'Easy Go' to Enhance Visitor Experience
Shanghai's Innovative Digital Platform 'Easy Go'
Shanghai has officially launched "Easy Go", a pioneering digital platform that integrates a wide array of services designed to cater to international visitors. This initiative is part of an effort to enhance tourism and encourage consumption, especially during the vibrant summer months. The launch event was attended by city officials who discussed the features and advantages of this comprehensive platform.
Empowering Visitors with Comprehensive Services
The "Easy Go" platform, which operates through the popular Chinese online payment tool Alipay, is user-friendly and supports real-time translation in 14 languages. This ensures that visitors from various parts of the world can navigate the city effortlessly, whether they're searching for local eateries, booking attractions, or planning their transportation routes.
One-Stop Registration for All Services
With a single registration on the platform, users gain access to a plethora of services. This includes efficient food delivery options, extensive public transport facilities, ride-hailing services, attraction information, and even shopping discounts with instant tax refunds. Such conveniences are tailored to make every aspect of their stay more enjoyable and less stressful.
Boosting Inbound Tourism and Local Economy
The launch of "Easy Go" is a fundamental step in the 2025 "Shanghai Summer" International Consumption Season, aiming to provide international visitors with a seamless experience in the bustling city. This initiative not only improves visitor satisfaction but also significantly contributes to the local economy.
Impressive Growth in Visitor Numbers
During the first iteration of the "Shanghai Summer" initiative last year, the city witnessed a remarkable 42.2 percent increase in overseas visitors, leading to a staggering 68.2 percent increase in foreign currency consumption. This year, the growth trajectory continues as Shanghai welcomes a deluge of tourists with open arms.
Exceptional Touristic Growth Metrics
In the first half of this year alone, Shanghai received over 4.24 million inbound tourists, marking a 38.5 percent increase compared to the previous year. The initiative has proven to be lucrative, as evidenced by an 85 percent growth in sales of goods benefiting from departure tax refunds. Additionally, the sales of goods with tax refund-upon-purchase surged by an impressive 28.1 times, showcasing the eagerness of visitors to explore and spend in the city.
Conclusion
Overall, "Easy Go" serves as an essential tool for enhancing the travel experience in Shanghai. By combining numerous services into one accessible platform, it not only eases the logistical challenges of international visitors but also propels the local economy through increased tourism and consumption. As Shanghai continues to innovate and evolve, its commitment to creating welcoming environments for travelers is clear.
Frequently Asked Questions
What is the 'Easy Go' platform?
'Easy Go' is a digital platform launched in Shanghai that integrates various services for international visitors to simplify their travel experience.
How does the platform enhance visitor experiences?
The platform provides a single registration for services like food delivery, transportation, and attraction bookings, along with real-time translations in 14 languages.
Why is 'Easy Go' significant for tourism in Shanghai?
It aims to boost inbound tourism and enhance the visitor experience, contributing significantly to the local economy.
What are the growth statistics for visitors to Shanghai?
Shanghai experienced a 42.2 percent increase in overseas visitors last year and continues to see strong growth in tourist numbers and spending this year.
What services are included in the 'Easy Go' platform?
Services include food delivery, ride-hailing, attraction information, shopping with tax refunds, and more, all oriented towards enhancing the visitor experience.
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