Serafina Launches New Dining Experience at 777 Third Avenue

Serafina Restaurant Group Announces New Location
Serafina Restaurant Group is excited to unveil the upcoming opening of its latest restaurant at 777 Third Avenue. This location is poised to be a delightful addition to the city, set to welcome diners soon.
A Legacy of Italian Cuisine
This new restaurant continues Serafina's longstanding tradition of delivering modern yet authentic Italian dishes in an elegant and inviting setting. With nearly three decades of culinary excellence under its belt, Serafina remains a cherished dining destination for locals, city professionals, and visitors from around the globe.
The Perfect Location
Positioned conveniently close to major landmarks, including Grand Central and the United Nations Headquarters, Serafina at 777 Third Avenue aims to provide exceptional Italian hospitality. The restaurant will be open for brunch, lunch, dinner, and offers convenient takeout and delivery options.
Menu Highlights
The menu is crafted with care, featuring classic Italian recipes made with high-quality imported ingredients combined with fresh seasonal elements. Guests can look forward to:
- Delicious homemade pastas like Ravioli al Tartufo and Spaghetti di Gragnano with Maine lobster.
- Thin-crust masterpieces such as the traditional Margherita pizza and the inventive Pizza Bianca con Arugula.
- Enticing entrees, including Imported Italian Branzino and succulent Free-Range Chicken Milanese.
- A selective wine list with premium offerings from Italy and beyond.
- A vibrant bar showcasing classic cocktails and a variety of Spritz options.
Design and Ambiance
The interior is designed by talented artist Julius Babilonia, capturing Serafina's trademark style characterized by bright, inviting aesthetics and sophisticated decor. Guests will enjoy both indoor and outdoor seating, featuring a lively bar area and stunning Italian chandeliers that create a warm, welcoming atmosphere.
Exciting Future Ahead
Vittorio Assaf and Fabio Granato, the co-founders of Serafina, expressed their enthusiasm for the location. They see 777 as more than just an address—it symbolizes a commitment to creating a beautiful dining space for locals and travelers alike.
“We are delighted to introduce Serafina to such a famous part of the city,” they said. “Our aim is to cultivate a space where everyone feels at home, savoring authentic Italian meals.”
Jonathan Kaufman Iger, CEO of Sage, echoed this sentiment, emphasizing the restaurant's role in merging a world-class dining experience with a community atmosphere that invites collaboration and camaraderie.
Opening Soon
With a scheduled opening at the end of August, Serafina 777 Third Avenue will serve guests daily from 11:30 AM to 10:30 PM. Reservations are expected to be available through a popular booking platform.
About Serafina Restaurant Group
Established in 1995, Serafina Restaurant Group exemplifies the finest in Italian dining. Celebrating its 30th anniversary in the upcoming year, the group is known for its vibrant approach and has expanded its reach globally, maintaining a commitment to high-quality ingredients and outstanding service—capturing the essence of Italian hospitality.
Frequently Asked Questions
1. What is the opening date of Serafina 777 Third Avenue?
The restaurant is set to open at the end of August.
2. What types of cuisine will be offered?
Guests can expect authentic Italian dishes, including a variety of pastas, pizzas, and classic entrees.
3. Will there be outdoor seating available?
Yes, the new location will feature both indoor and outdoor seating options.
4. How can guests make reservations?
Reservations will be available online through a popular booking platform.
5. What is the philosophy behind Serafina Restaurant Group?
Serafina emphasizes authentic Italian dining experiences, high-quality ingredients, and heartfelt service, ensuring every guest feels at home.
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