Securian Financial's New Insurance Products for Affinity Groups
Securian Financial Introduces New Insurance Solutions
Securian Financial has entered a new phase of growth by launching two key supplemental health insurance products. These products—accident insurance and critical illness insurance—are designed specifically for distributors serving customers associated with various affinity organizations, including financial institutions and other associations.
Understanding Accident and Critical Illness Insurance
The significance of accident insurance cannot be overstated. This plan offers a lump-sum cash payment to individuals and families affected by unexpected accidents. It aims to alleviate some of the burdens associated with medical expenses that are not covered by traditional health insurance, as well as losses incurred from lost income due to time off work.
In addition to accident coverage, critical illness insurance provides crucial financial support upon the diagnosis of serious conditions such as cancer, heart attack, or stroke. By bridging the gaps left by standard health insurance plans, these products provide users with peace of mind when facing unforeseen medical challenges.
Commitment to Meeting Customer Needs
David Seidel, who leads Affinity Solutions in the U.S. for Securian Financial, emphasized the company's commitment to adding real value for customers. He stated, "Our accident and critical illness insurance products provide meaningful benefits to help build secure tomorrows for today’s customers." This reflects Securian's dedication to not only meeting but exceeding the expectations of their partners and customers.
These new insurance products showcase a commitment to flexibility. Various underwriting options are available alongside coverage types that cater to individuals, spouses, and families. In addition, Securian Financial offers both turnkey and customizable plan designs. This adaptability allows affinity organizations to closely align their offerings with the specific needs and preferences of their customer base.
Becoming a Trusted Partner
Securian Financial's approach is rooted in partnership and trust. Seidel added, "We are dedicated to being a trusted partner for distributors and affinity organizations. Securian Financial is committed to investing in products and services that help our partners make a tangible difference in their customers’ lives.” This partnership-focused approach emphasizes the mutual benefits that can arise when affinity organizations work closely with insurance providers.
Expanding Connections Within the Industry
Securian Financial has established itself as a premier provider for financial institutions and associations, servicing over 6,000 organizations across the United States and Canada. Their diverse portfolio encompasses specialty property & casualty, life, accident, and supplemental health options. Their emphasis on exceptional service coupled with tailored solutions sets them apart in the industry.
About Securian Financial
With a reputable history spanning more than 140 years, Securian Financial has consistently focused on creating innovative insurance and retirement solutions that cater to the evolving needs of individuals, families, and businesses alike. Their partnerships with various stakeholders—including employers, financial professionals, and affinity groups—have enabled them to provide peace of mind to over 23 million customers across North America.
In addition to insurance policies, Securian Financial actively works to maintain the trust of their clients and partners while fostering a commitment to help build secure tomorrows for those they serve. To learn more about Securian Financial, visiting their official website can offer valuable insights into their range of products and services.
Frequently Asked Questions
What is supplemental health insurance?
Supplemental health insurance refers to additional plans that provide coverage beyond what standard health insurance offers, addressing specific needs like accidents and critical illnesses.
Who can benefit from Securian Financial’s new products?
Individuals and families associated with affinity organizations can benefit from these products, including those involved with financial institutions and various associations.
What makes Securian Financial’s offerings unique?
The flexibility in plan design, range of coverage options, and a strong partnership focus make Securian Financial’s offerings particularly appealing to affinity organizations.
How can organizations learn more about these products?
Organizations interested in these products can reach out directly to Securian Financial's sales team for more information and support.
What is the significance of the cash benefit from accident insurance?
The cash benefit helps cover unexpected costs related to accidents, such as medical expenses and loss of income, providing financial relief during tough times.
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