Securian Canada Teams Up with the Toronto Maple Leafs
Securian Canada is making waves by announcing its role as the official life insurance partner of the Toronto Maple Leafs. This multi-year partnership reflects Securian Canada's dedication to broadening its innovative and life-ready insurance solutions across the country.
Empowering Local Communities
As part of this partnership, Securian Canada is excited to sponsor the Home Ice Hockey program, organized by the MLSE Foundation. This initiative focuses on empowering young people in underserved communities by giving them access to free hockey equipment, coaching, and ice time, all while nurturing a passion for the sport.
Creating Opportunities for Young People
Nigel Branker, the Chief Executive Officer of Securian Canada, shared the company's excitement about this collaboration. “This agreement offers us a meaningful opportunity to give back to local communities,” he said. Hockey isn't just a game in Canada; it's part of our culture. With this sponsorship, we’re eager to allow kids to get involved in the sport, pick up essential life skills, and create stronger community connections.
The Home Ice Hockey Initiative
The Home Ice Hockey program currently operates in 13 communities throughout the Greater Toronto Area (GTA), serving nearly 350 young athletes annually. The initiative includes eight dedicated sites for girls-only hockey, as well as a specialized sledge hockey site for athletes with physical disabilities. Notably, over 66 percent of participants come from immigrant families, and 56 percent identify as girls, highlighting the program's commitment to inclusivity and belonging.
MLSE's Vision for Inclusion in Sports
Jordan Vader, Senior Vice President at MLSE, emphasized the transformative nature of sports when he stated, “We believe in sport’s unique ability to unite people.” Thanks to the support from Securian Canada, they can bring the life-changing experiences hockey offers to even more local youth. Their dedication to eliminating barriers showcases a shared mission to improve the lives of those facing difficulties.
About Securian Canada
Securian Canada is focused on supporting all Canadians, respecting their diverse definitions of family. Their comprehensive, life-ready insurance and protection solutions are tailored to provide financial security. This allows individuals to create unforgettable moments without the stress of worry.
With more than 65 years of experience under their belt, Securian Canada empowers individuals to navigate life’s uncertainties with confidence. Together with their partner in the U.S., Securian Financial, they blend local knowledge with a global perspective, constantly innovating to meet their clients' needs.
If you’d like to learn more about their services, feel free to check out their website and discover the range of solutions they offer.
Frequently Asked Questions
What is the partnership between Securian Canada and the Toronto Maple Leafs?
Securian Canada has become the official life insurance partner of the Toronto Maple Leafs, with the goal of enhancing community involvement through hockey.
What is the Home Ice Hockey program?
The Home Ice Hockey initiative provides young people in underserved communities with free access to equipment, coaching, and ice time to spark their interest in hockey.
How does Securian Canada contribute to community initiatives?
Securian Canada supports community programs like Home Ice Hockey, showcasing their commitment to youth development through sports.
What goals does Home Ice Hockey strive to achieve?
The program aims to cultivate life skills among youth, promote inclusivity, and strengthen community bonds through the sport of hockey.
How has Securian Canada been serving Canadians?
For over 65 years, Securian Canada has provided insurance solutions designed to help Canadians confidently tackle life's uncertainties.
