Crocs Unveils the Keep It Going Classic Clog
Crocs, a leader in casual footwear worldwide, is excited to introduce its newest product, the Keep It Going Classic Clog. This release is a significant milestone in the company’s sustainability efforts, as it incorporates 25% post-consumer recycled materials into every pair of clogs. This achievement was made possible through the 'Old Crocs. New Life' program, which collects worn-out shoes from consumers to repurpose them.
Pioneering Using Recycled Materials
With materials gathered from its takeback initiative, Crocs demonstrates effective circularity in action. This limited-edition clog stands out, reflecting Crocs' commitment to a sustainable future. Each shoe is thoughtfully crafted from the old pairs sent back by loyal Crocs fans. This innovative strategy not only minimizes waste but also gives new life to once-forgotten footwear.
A Groundbreaking Move for Sustainability
The Keep It Going Classic Clog comes at a crucial time for Crocs, following the announcement that at least 25% of the materials used in its Croslite product range now includes bio-circular components. This milestone highlights Crocs' dedication to eco-friendliness while continuing to deliver comfort and style in each pair of shoes. By integrating these bio-circular materials, Crocs shows its determination to innovate and repurpose plant-based byproducts that could otherwise contribute to waste.
Connecting with the Community
Deanna Bratter, Crocs' Chief Sustainability Officer, expressed deep appreciation for their devoted customers, saying, "I want to thank every Crocs fan who brought in or sent back their old Crocs shoes so we could explore ways to give them a new life. This type of circularity program thrives when consumers engage and unite to make a positive impact." Crocs believes that its sustainability initiatives depend significantly on community support, creating a beneficial effect on the environment.
Gathering Old Crocs for a Better Future
Since launching the 'Old Crocs. New Life’ initiative, the brand has successfully collected unwanted shoes from retail locations and through online mail-back kits. Shoes in good condition are donated to Soles4Souls, a reputable non-profit that brings economic opportunities to marginalized communities. Crocs carefully processes footwear that can no longer be worn, breaking them down into valuable recycled materials that are included in the Keep It Going Classic Clog.
A Distinct Product with Personal Touch
The Keep It Going Classic Clog not only promotes environmental sustainability but also showcases an exclusive design reflecting its eco-friendly journey. Each clog is named 'Moon Dust,' presenting a charming almond hue with hints of recycled material scattered throughout. The design signifies the collective contribution of Crocs enthusiasts toward the brand’s sustainability efforts. Furthermore, the phrase 'Keep It Going,' etched into the clog, serves as a reminder of the united mission driving this initiative.
Dedication to Circular Solutions
Crocs maintains its unwavering commitment to encouraging circular solutions while reducing waste throughout production, distribution, and end-of-life processes. The Keep It Going Classic Clog aligns seamlessly with the brand’s goal of fostering a more sustainable future in footwear. Looking ahead, Crocs strongly believes that embracing sustainable practices will lay the foundation for an eco-conscious footwear industry worldwide.
Frequently Asked Questions
What materials are used in the Keep It Going Classic Clog?
The Keep It Going Classic Clog is crafted from 25% post-consumer recycled materials, along with Crocs’ bio-circular materials sourced from plant byproducts.
How does the 'Old Crocs. New Life' program work?
This program encourages consumers to return their old Crocs shoes, which are then either repurposed or donated, helping to reduce waste and support sustainable practices.
Where can I purchase the Keep It Going Classic Clog?
You can find the clogs available online or at select Crocs retail locations throughout the U.S.
What does the color 'Moon Dust' signify?
'Moon Dust' symbolizes the recycled materials incorporated into each clog, underscoring Crocs’ commitment to sustainable design and emphasizing the unique contributions from users.
Is Crocs committed to sustainability beyond this product?
Absolutely! Crocs is continuously pursuing circular solutions and innovative methods to minimize waste across all aspects of production and consumption in its operations.
