Securian Canada Partners with Toronto Maple Leafs for Community Growth

Securian Canada Partners with Toronto Maple Leafs

Securian Canada has made headlines with its announcement as the official life insurance partner of the Toronto Maple Leafs. This multi-year agreement underscores Securian Canada's commitment to expanding its innovative and life-ready insurance solutions throughout Canada.

Supporting Local Communities

As part of this partnership, Securian Canada will proudly sponsor Home Ice Hockey, a program organized by the MLSE Foundation. This initiative is dedicated to empowering youth in underserved communities with access to free hockey equipment, coaching, and ice time, fostering a love for the sport.

Creating Opportunities for Youth

Chief Executive Officer of Securian Canada, Nigel Branker, expressed the company's enthusiasm about the collaboration. “This agreement offers a meaningful way for us to give back to local communities,” he stated. Hockey is a cornerstone of Canadian culture, and with this sponsorship, we’re eager to help provide youth the opportunity to engage in the sport, learn valuable life skills, and build stronger community ties.

Impact of Home Ice Hockey

The Home Ice Hockey initiative is currently active in 13 communities across the Greater Toronto Area (GTA) and assists nearly 350 youth each year. The program features eight sites that focus on girls-only hockey, along with a dedicated sledge hockey site for athletes with physical disabilities. With over 66 percent of participants coming from immigrant backgrounds and 56 percent identifying as girls, the program promotes inclusivity and belonging.

MLSE's Vision for Sports Inclusion

Jordan Vader, Senior Vice President at MLSE, highlighted the transformative power of sports. “We believe in sport’s unique ability to unite people,” he said. “Thanks to Securian Canada’s support, we can offer the life-changing experiences that hockey provides to even more local youth.” Their genuine dedication to bridging barriers reflects a shared mission to enrich the lives of those facing challenges.

About Securian Canada

Securian Canada is committed to supporting all Canadians and their varied definitions of family. Their comprehensive life-ready insurance and protection solutions are designed to deliver financial security, allowing individuals to create memorable moments without worry.

With over 65 years of experience, Securian Canada has empowered people to face life’s uncertainties confidently. Along with its U.S. counterpart, Securian Financial, they combine local expertise with a global outlook, continuously innovating to meet the needs of their clients.

For further insights into their offerings, you can explore their website and learn more about the solutions they provide.

Frequently Asked Questions

What is the partnership between Securian Canada and the Toronto Maple Leafs?

Securian Canada has become the official life insurance partner of the Toronto Maple Leafs, aiming to enhance community engagement through hockey.

What is the Home Ice Hockey program?

Home Ice Hockey is an initiative that provides youth in underserved communities access to free equipment, coaching, and ice time to foster their interest in hockey.

How does Securian Canada contribute to community initiatives?

Securian Canada supports community initiatives like Home Ice Hockey, emphasizing their commitment to youth development through sports.

What goals does Home Ice Hockey aim to achieve?

The program aims to develop life skills among youth, encourage inclusivity, and build community ties through the sport of hockey.

How has Securian Canada been serving Canadians?

For over 65 years, Securian Canada has been providing insurance solutions to help Canadians face life’s uncertainties with confidence.

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