Screenvision Media Strengthens Partnership with Marcus Theatres
Screenvision Media Amplifies Engagement for Moviegoers
Screenvision Media, recognized as a leader in premium video advertising, is excited to continue its successful partnership with Marcus Theatres, the fourth largest cinema exhibitor in the nation. This agreement marks a significant milestone in their journey together, further enhancing the cinematic experience for audiences and advertisers alike.
Enhancements to the Preshow Experience
With an established history of collaboration, the recent agreement between Screenvision Media and Marcus Theatres focuses on elevating the preshow advertising space. As part of this initiative, Screenvision will incorporate "Platinum" inventory, offering brands a unique opportunity to capture the audience's attention just before the final trailers.
Significance of the Partnership
Screenvision Media's Chief Partnership Officer, Darryl Schaffer, emphasized the importance of their longstanding relationship, which spans over 16 years. He noted the resurgence in enthusiasm for moviegoing, aiming to deliver exceptional preshow content that truly resonates with movie fans. This sentiment reflects a broader trend in the cinema industry, indicating a revitalization of interest in theatrical releases.
A Variety of Options for Advertisers
Through the partnership, advertisers will have access to a distraction-free platform where they can effectively engage with moviegoers. The unique preshow experience is designed not only to entertain but also to serve as a strategic avenue for brands looking to connect with audiences. With Screenvision's exclusive content partners and innovative research methods, the advertising possibilities are endless.
Marcus Theatres: A Prominent Player in the Cinema Landscape
Marcus Theatres, a division of The Marcus Corporation, operates a vast network of theaters, featuring 806 screens across various states. Their commitment to providing an immersive viewing experience is evident from the moment guests walk through the doors. The theatre chain's focus on enhancing the visitor experience aligns perfectly with Screenvision's objective to create compelling content for audiences.
Future Innovations in Advertising
Screenvision is dedicated to evolving its advertising strategies and techniques continually. This commitment means that brands will not only benefit from the existing preshow formats but also from upcoming innovations that utilize cutting-edge technology to enhance viewer engagement. This dedication to progress ensures that advertisers can reach their audiences effectively.
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media leads the charge in cinema advertising, offering unrivaled content representation services across the country. Their impressive network covers nearly half of all cinema admissions in the United States, spanning 14,000 screens and 2,300 theater locations nationwide. This extensive reach enables brands to connect with audiences in a powerful way.
About Marcus Theatres
Marcus Theatres is a significant player in the U.S. film exhibition market, with a robust presence across 17 states. The company operates various theater formats, including movie taverns and bistro theaters, catering to diverse audience preferences. For more information, the company maintains an engaging online presence across numerous social media platforms, making cinema a social experience for fans everywhere.
Frequently Asked Questions
What does the partnership between Screenvision Media and Marcus Theatres entail?
The partnership aims to enhance the preshow advertising experience by integrating new inventory and focused content just before trailers.
How long has Screenvision Media and Marcus Theatres been working together?
The two companies have maintained a relationship for over 16 years, continually evolving to meet the needs of audiences and advertisers.
What is the significance of the "Platinum" inventory?
"Platinum" inventory allows brands to advertise at a prime moment just before the movie starts, giving them optimal visibility to the audience.
Where can I find more information about Marcus Theatres?
More information about Marcus Theatres and their offerings can be found on their official website and social media channels.
What kind of content can audiences expect from Screenvision Media?
Audiences can expect engaging and unique preshow content that is carefully curated to enhance their cinematic experience.
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