Scott & Jon's Seafood Rebranding Triumphs at MarCom Awards

Scott & Jon's Brand Refresh Wins Gold Medal

Scott & Jon's, a leading provider of premium seafood meals, has proudly achieved recognition at the 2024 MarCom Awards by securing a Gold Medal in the Creativity | Design | Identity Suite category. This award acknowledges the company’s efforts in rebranding and reflects its commitment to delivering high-quality products.

Understanding the MarCom Awards

The MarCom Awards is a prestigious competition that honors the excellence of creative professionals involved in developing effective marketing and communication strategies. For 2024, the awards received over 6,500 entries from 54 countries, indicating a high level of competition among the best in the industry.

Recognition of Excellence

Scott Demers, the Co-Founder of Scott & Jon's, expressed the team's gratitude for this esteemed recognition. "We are honored to receive this recognition from the MarCom Awards. Our rebranding initiative was a significant undertaking, and we are thrilled to see the positive impact it has had on our business. This award validates the hard work and dedication of our talented design team: Zach Shomler, Creative Director; Janna Marmon, Designer; and Zoe Oksanen, Copywriter." This statement shows the collective effort that contributed to this remarkable achievement.

The Impact of Rebranding

Seeing an opportunity to engage consumers more effectively, Scott & Jon's undertook a comprehensive refresh of their brand identity. The new branding emphasizes the company’s deep-rooted connection to its Maine heritage and its dedication to crafting delicious, high-quality seafood meals. The bold blue color symbolizes both the ocean and the fresh skies associated with Maine, while the new logo serves as a quality assurance stamp, reassuring consumers that each meal is made with top-notch ingredients.

Significant Improvements Post-Refresh

This rebranding has paid off, as Scott & Jon's reported noticeable growth in consumer engagement. Sales velocity increased by over 10% compared to the previous year. The revamped packaging design not only boosted sales but also doubled brand recall among consumers, enhancing recognition in a crowded marketplace.

About Scott & Jon's

Founded by brothers Scott and Jon Demers, Scott & Jon's is dedicated to creating premium frozen seafood meals inspired by the fresh flavors of Maine. The company’s relentless focus on quality and consumer satisfaction has earned them a loyal following among seafood lovers across the nation. Their products can be found in major grocery stores, bringing delicious seafood dining experiences to kitchens everywhere.

Explore More About Scott & Jon's

For further information on Scott & Jon's offerings and to discover where to buy their products, visit their official website. They provide a wide range of seafood options that cater to different tastes and preferences, showcasing their commitment to providing quality and taste in every meal.

Frequently Asked Questions

What recent award did Scott & Jon's win?

Scott & Jon's won a Gold Medal at the 2024 MarCom Awards for their brand refresh.

What does the MarCom Awards recognize?

The MarCom Awards celebrates outstanding achievements in marketing and communication materials and strategies.

What are some key elements of the new branding?

The new branding features a bold blue color scheme and a logo designed to signify quality assurance, reflecting the company's connection to Maine.

How has the rebranding impacted sales for Scott & Jon's?

The rebranding has led to a 10% increase in sales velocity and doubled brand recall among consumers.

Who are the founders of Scott & Jon's?

Scott & Jon's was founded by brothers Scott and Jon Demers, who are passionate about providing high-quality seafood meals.

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