Scientific Games Strengthens Its Partnership with Puerto Rico Lottery
Scientific Games and Puerto Rico's Lotería Electrónica Partnership
Scientific Games is thrilled to announce its continued collaboration with the Lotería Electrónica, securing a new eight-year contract to provide integrated games, technology, and services. This agreement is an exciting development for the lottery and highlights Scientific Games' commitment to innovation and growth within the gaming sector.
Innovative Solutions for Lottery Expansion
The contract involves upgrading the current Scientific Games Enhanced Partnership instant game management program in Puerto Rico. Lotería Electrónica ranks highly among U.S. lotteries, achieving remarkable per capita sales in both draw and instant games. This partnership is designed to not only support existing services but also to expand the lottery's offerings significantly, ensuring that it remains competitive and appealing to players.
The Competitive Selection Process
Through a thorough evaluation process, Lotería Electrónica chose Scientific Games based on an in-depth review of their games, technology solutions, and service options. This selection emphasizes the quality and effectiveness of Scientific Games' portfolio, contributing to the lottery's growth trajectory.
Enhanced Player Experience and Game Offerings
As part of this partnership, Scientific Games will modernize the lottery's central system by implementing the advanced Momentum ecosystem. Players will benefit from an upgraded retail experience through the introduction of WAVE retailer terminals and PlayCentral HD self-service machines. These upgrades aim to enhance the customer experience, making game participation more engaging and accessible.
Mobile Innovations and Player Engagement
Further development includes a new mobile application tailored for Lotería Electrónica, designed to deepen player engagement. This app will feature convenient tools such as second-chance promotions and vital game result updates, increasing the player base and interaction.
Longstanding Partnership with Proven Results
Scientific Games has a rich history of collaboration with Lotería Electrónica, achieving significant sales increases over the years. Data shows a remarkable 65% increase in sales and an 81% rise in profits from 2005 to 2023. These proceeds directly support crucial social initiatives in Puerto Rico, including education, health, and infrastructure programs that benefit the community.
Future-Proofing with Advanced Analytics
To ensure sustainable growth, Scientific Games will enhance the SGEP program utilizing their SciTrak platform. This advanced data analytics system will manage Lotería Electrónica’s instant game portfolio efficiently and effectively, leveraging insights to keep player interest high while optimizing inventory and sales strategies.
Commitment to Innovation and Responsible Gaming
John Schulz, President of Global Instant Products and the Americas at Scientific Games, stated, "Our strategic approach builds on a strong foundation of partnership established in 2005. We are excited to bring new technologies and services to power the lottery's forthcoming growth and assurance of long-term viability." Scientific Games showcases its role as an industry leader, serving over 150 lotteries worldwide, while emphasizing the importance of responsible gameplay.
About Scientific Games
As a pioneer in the gaming industry since 1973, Scientific Games delivers exceptional retail and digital gaming solutions tailored for government-sponsored lotteries and sports betting. The company's relentless pursuit of innovation and performance has positioned it as the foremost creator of lottery games globally. From enterprise gaming systems to various retail solutions, Scientific Games is dedicated to elevating the gaming experience.
Frequently Asked Questions
What is the new contract between Scientific Games and Lotería Electrónica about?
The contract focuses on providing integrated games, technology, and services to enhance the lottery's game offerings and player experience.
How long will the partnership last?
The new agreement is set for eight years but may be extended for an additional two years based on performance.
What new technology will Scientific Games implement?
Scientific Games will upgrade to the Momentum ecosystem and introduce new retail terminals, digital displays, and a mobile app for player engagement.
What financial impact has the partnership had?
Since 2005, this partnership has led to a 65% increase in sales and an 81% rise in profits for Lotería Electrónica.
How does this partnership benefit the community?
Proceeds from Lotería Electrónica support vital social programs such as education, health, and infrastructure in Puerto Rico.
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