Scientific Games Partners with New Mexico Lottery for Growth

Scientific Games' New Role with New Mexico Lottery

Scientific Games has secured a significant new contract with the New Mexico Lottery, marking the beginning of a decade-long collaboration in the realm of gaming systems technology. This partnership not only establishes Scientific Games as the full-line provider but also expands its existing relationship regarding Scratchers, leading to the implementation of the Scientific Games Enhanced Partnership (SGEP) program.

Optimizing Lottery Operations

The CEO of the New Mexico Lottery expressed enthusiasm about this collaboration, highlighting the strategic nature of the agreement. Scientific Games will now act as the exclusive lottery systems technology partner, simplifying their operations under one holistic solution. The latter aims to not only improve operational efficiencies but also to substantially increase scholarship funding available for students.

The Momentum Ecosystem

Scientific Games brings to the New Mexico Lottery its renowned Momentum ecosystem. This includes cutting-edge products such as the AEGIS central gaming system, SciTrak for instant games, and Infuse for business intelligence. Together, these technologies promise to enhance player engagement through improved game offerings at over 1,000 retail sites.

Commitment to Innovation

Innovation lies at the heart of both Scientific Games and the New Mexico Lottery's plans. John Schulz, President of Americas & Global Instant Products, emphasized their long-standing partnership in instant games. He expressed excitement for this new contract, as it allows Scientific Games to leverage its advanced solutions to grow the Lottery's overall performance.

Benefits of the SGEP Program

The SGEP program offers an array of services aimed at enhancing the Scratchers portfolio, including analytic tools, game planning services, and marketing support. The effectiveness of the program is backed by its success with numerous lotteries. Feedback has indicated impressive results, including a 31% improvement in performance for its partners last fiscal year.

Leveraging Popular Licensed Properties

Moreover, Scientific Games will also provide the New Mexico Lottery with exciting licensed properties, such as GAME OF THRONES and LOTERIA. This diversified offering is expected to capture the interest of a broader audience, making lottery participation more appealing to players.

The Global Reach of Scientific Games

As a leader in the lottery industry, Scientific Games excels in producing, managing, and creating games for 150 government-regulated lotteries across 50 countries. This expertise is reflected in their robust history, which includes nearly 40 successful lottery system implementations since 2017.

About Scientific Games

Scientific Games positions itself as a frontrunner in providing innovative technology solutions for both retail and digital gaming experiences. The company has carved a niche in the world of gaming through continuous innovation, extensive analytics, and a commitment to responsible gaming practices. Their comprehensive product range ensures that they drive profits for various government-sponsored lottery and betting programs.

Frequently Asked Questions

What is the primary focus of the partnership between Scientific Games and the New Mexico Lottery?

The focus is to enhance lottery operations through advanced gaming systems and expand Scratchers offerings under a long-term contract.

How will the SGEP program benefit the New Mexico Lottery?

The SGEP program will optimize their Scratchers portfolio management, provide data analytics, and improve retail sales strategies.

How many lotteries does Scientific Games currently support worldwide?

Scientific Games currently supports 150 government-regulated lotteries across 50 countries.

What innovative technologies will be provided to the New Mexico Lottery?

Technologies include the AEGIS central gaming system, SciTrak instant game system, and Infuse business intelligence platform.

What licensed properties will the New Mexico Lottery feature?

The Lottery will feature popular licensed properties such as GAME OF THRONES and LOTERIA to attract more players.

About The Author

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