Scientific Games Partners with NBA for Exciting Lottery Games
Scientific Games Partners with NBA for Exciting Lottery Games
Scientific Games continues to elevate its portfolio of licensed properties with a thrilling new partnership. The company has secured the rights to create National Basketball Association (NBA)-licensed instant scratch games for U.S. lotteries. This significant move brings the excitement and passion of basketball to lottery players across the nation.
Creating Unique Lottery Experiences
Under a new, multi-year agreement, Scientific Games aims to help U.S. lotteries roll out custom second-chance promotions that can maximize the appeal of these NBA-themed scratch games. Lotteries can also collaborate with their local NBA teams to develop games specific to their regional fanbase through strategic sponsorships, enhancing community engagement and enthusiasm for both the lottery and the sport.
The Massachusetts Lottery Sets the Standard
The Massachusetts Lottery, renowned for its strong track record in instant scratch game sales, is leading the way by being the first to feature an NBA-branded scratcher as part of this agreement. Following the launch of a Boston Celtics-themed game, players can participate during the 2024-25 NBA season. With impressive total sales reaching $1.6 billion since it introduced its first sports-themed ticket, the Massachusetts Lottery stands out as a leader in retail sales for this category.
Mark William Bracken, Executive Director of the Massachusetts State Lottery, expressed enthusiasm about the launch: "The Celtics are one of the most iconic franchises in all of sports, and we are thrilled to commemorate their championship with a ticket that offers their passionate fanbase the chance to win up to one million dollars alongside various experiential and merchandise prizes." Such initiatives not only excite players but also strengthen community ties through sports and gaming.
NBA: A Rich History of Excitement
The NBA is synonymous with thrilling games, intense rivalries, and legendary players, making it one of the most dynamic leagues in sports history. With 30 teams, the NBA boasts a presence in major cities across North America, as well as an expanding global footprint that influences the growth of basketball worldwide.
Benefits of the Partnership
Tina Hoover, the VP of Licensing for Scientific Games, highlighted the potential of this partnership: "The NBA has a dedicated and enthusiastic fanbase, making it a perfect fit for lottery games that resonate with local players. Each game can be tailored to reflect the culture and interests of the lottery's home market. From each sale, proceeds significantly contribute to local programs and initiatives, further strengthening community support." This symbiotic relationship promotes the growth of both the lottery sector and the NBA, showcasing how collaboration can benefit society.
In the fiscal year 2024, games licensed by Scientific Games for North American lotteries achieved an impressive USD $2.6 billion in retail sales, indicating the robust demand for branded lottery experiences.
Global Leadership in Lottery Solutions
Scientific Games stands as a leading provider in the lottery industry, offering a range of retail and digital games, innovative technologies, and analytical services to 150 lotteries across 50 nations, including nearly all North American lotteries. The company is recognized as the largest lottery games supplier worldwide, and it continues to be the go-to partner for lottery systems technology while excelling in iLottery solutions, mobile applications, player loyalty initiatives, and customer management programs.
About Scientific Games
Scientific Games is a global leader in retail and digital gaming solutions, from cutting-edge technology to analytics and service provisions designed to maximize profits for government-sponsored lottery and sports betting programs. With a legacy of industry leadership since 1973, Scientific Games is dedicated to continuous innovation and the responsible promotion of gaming, ensuring that they propel the lottery industry into the future with integrity and security.
Frequently Asked Questions
What is the new partnership between Scientific Games and the NBA about?
The partnership allows Scientific Games to create NBA-branded instant scratch lottery games for U.S. lotteries, enhancing player engagement.
How does the Massachusetts Lottery participate in this agreement?
The Massachusetts Lottery is the first to launch an NBA-themed scratch game, honoring the Boston Celtics and their championship success.
What benefits does the NBA-branded lottery game provide?
The games not only offer cash prizes but also various experiential and merchandise rewards, enhancing the overall player experience.
How does this agreement benefit local communities?
Sales from these games will support local lottery-funded initiatives, fostering community development and engagement.
What is the significance of Scientific Games in the lottery industry?
Scientific Games is a leading provider of lottery systems and games, recognized for driving innovation and growth across the global lottery market.
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