SAS Takes Top Honors for B2B Excellence in Integration

SAS Takes Top Honors for B2B Excellence in Integration

SAS has been recognized for its remarkable ability to drive cross-functional integration and sharpen its customer focus to foster company growth.

Driving Change Through Customer-Centric Approaches

By adopting a customer-centric marketing strategy, SAS has significantly transformed its campaigns, amplifying 'moments that matter' to enhance customer satisfaction. This approach has increased marketing's contribution to the sales pipeline throughout the customer lifecycle.

Amplifying the Customer Experience

"To meet our ambitious growth and profitability goals, we needed to emphasize the customer experience," said Jenn Chase, Executive Vice President and Chief Marketing Officer at SAS. She highlighted the establishment of a global campaign center composed of cross-functional marketing teams working on core areas. This cohesive approach has improved alignment among reputation-building, customer engagement, and channel-driven efforts leading to greater campaign efficacy.

Innovative Technologies Powering Marketing Efforts

Utilizing its commercially available solutions such as SAS® Customer Intelligence 360 and SAS® Viya®, SAS has powered its Global Campaign Center. According to Michele Eggers, Vice President of Marketing Shared Services, the integration of this technology has been transformative. It allows the teams to identify the right audiences for engagement, craft resonant messaging, and assess performance metrics effectively.

Leading the Way in Buyer-Centric Marketing

Matthew Selheimer, VP and research director at Forrester, acknowledged the B2B Return On Integration Honors winners as examples of how firms can enhance their focus on customer needs for growth. He observed that these awardees are successfully navigating the shifting dynamics of buyer interactions to deliver increased value.

Participation in B2B Summit North America

At the upcoming B2B Summit North America, SAS will partake in discussions to showcase how they have effectively enhanced customer relations and overall performance. The summit will feature discussions on integrating customer success with regional marketing strategies to optimize outcomes.

Acknowledging Excellence in the Field

The Keynote Panel will highlight the achievements of the 2025 Return On Integration Award Winners, providing insights into their methodologies and successes. Attendees will learn about SAS's strategies directly from industry leaders, including Anna Harper, Senior Director of Global Campaign Center.

About SAS

SAS stands as a global leader in data and AI, committed to enabling organizations to transform their data into trustworthy decisions. They provide industry-specific solutions, empowering businesses with analytical capabilities needed to thrive in a data-driven world.

Frequently Asked Questions

What recognition has SAS received recently?

SAS has been honored with the 2025 B2B Return On Integration Honors from Forrester for its innovative marketing strategies and focus on customer needs.

What technologies does SAS utilize in its marketing?

SAS leverages its SAS® Customer Intelligence 360 and SAS® Viya® platforms to drive its marketing initiatives and improve customer engagement efforts.

What is the significance of the B2B Summit North America?

The B2B Summit North America is an important event showcasing companies that have achieved notable successes in their B2B marketing strategies, including SAS.

Who is the target audience for SAS marketing campaigns?

SAS aims to communicate effectively with various audiences, tailoring their messaging based on customer journeys and specific needs.

How does SAS ensure alignment among its marketing efforts?

By creating a global campaign center that integrates cross-functional marketing teams aimed at improving customer engagement and satisfaction, SAS ensures better alignment across its marketing efforts.

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