SAS Elevates Retail Media with New Innovative Partnerships

Revolutionizing Retail Media Through Collaboration

SAS' flexible first-party ad server and broad ecosystem deliver marketplace might to retail media companies of all sizes.

Today, retail media is rapidly becoming a crucial element in global advertising strategies, contributing significantly to overall digital ad spending. Retailers are eager to leverage their digital platforms for reaching customers precisely at the point of sale, all while capitalizing on their ad inventory effectively. SAS, a pioneer in ad technology with its fully independent first-party ad server, known as SAS 360 Match, is responding to these demands by nurturing a comprehensive ecosystem that supports various aspects of the retail and commerce media lifecycle.

Empowering Advertisers and Retailers

SAS has gathered a network of top companies in the retail media space to enhance the capabilities and opportunities available for advertisers. By fostering this ecosystem, SAS is enabling businesses of all sizes to optimize revenue streams and elevate their advertising efforts.

Innovative Solutions from Leading Partners

Among the significant players in SAS' retail media ecosystem is Cruxo, which focuses on the automation and optimization of advertising management within the retail sector. By utilizing SAS 360 Match's architecture, Cruxo allows retailers to manage budgets with ease, providing a streamlined back-end for advertisers while promoting growth in retail media revenues.

Another critical partner, DanAds, is renowned for its self-serve advertising technology, which empowers retailers and publishers to efficiently create and manage their advertising campaigns. Clients like TripAdvisor and Roku benefit from DanAds' user-friendly, AI-driven solutions that help businesses maximize their advertising reach.

The European leader, M-Cube, specializes in delivering engaging digital experiences through solutions like digital signage and content creation. Serving more than 500 brands across numerous countries, M-Cube focuses on enhancing in-store communication and retail media experiences.

Global provider Nexta.io simplifies advertising campaign management for retailers by offering features such as on-site and off-site advertising, advanced campaign reporting, and targeted audience solutions. Their platform seamlessly integrates advertising solutions for various client needs within the retail landscape.

Viztrade enhances the advertising process by allowing media owners to manage their ad inventory easily. Their self-service tools help streamline advertising workflows while maximizing revenue potential.

According to Cornelia Reitinger, Head of Adtech Business Development at SAS, these partnerships denote a major milestone for retail media. "SAS is thrilled to announce our collaborations with new solution providers and technology companies marking a significant step in leveling the playing field for retail media," she stated. This initiative removes barriers that typically hinder smaller firms in capitalizing on retail media opportunities, making it possible for all businesses to thrive in today's digital marketplace.

Building a Sustainable Future in Retail Media

SAS remains committed to helping companies harness the potential of retail media. Their technology, SAS 360 Match, allows retailers to create personalized and relevant advertising campaigns across multiple platforms.

Harnessing Powerful Data Integration

By effectively utilizing first-party data, along with existing customer relationship management systems, SAS 360 Match assists retailers in developing targeted audience segments. The integration of data sources from various platforms enables retailers to significantly enhance the value of their ad inventory, monetizing high-value segments in real-time.

This improved data-driven approach enables businesses to deliver up-to-date personalized content tailored to customers' preferences at the critical moment of purchase—whether it's online or during an in-store visit.

The end-to-end capabilities provided by SAS through its retail media ecosystem empower businesses to unlock unprecedented potential in their advertising strategies, ensuring they remain competitive in the rapidly evolving market landscape.

Frequently Asked Questions

What is SAS 360 Match?

SAS 360 Match is a fully independent first-party ad server that helps retailers create targeted advertising campaigns utilizing their first-party data.

How does SAS support retailers?

SAS collaborates with various partners to enhance advertising strategies, optimize revenue streams, and democratize access to advertising technologies for all businesses.

What kind of companies are in SAS' retail media ecosystem?

Companies like Cruxo, DanAds, M-Cube, Nexta.io, and Viztrade are part of SAS' ecosystem, contributing innovative solutions to retail media.

Why is retail media important?

Retail media is becoming a vital segment in digital advertising, allowing retailers to capitalize on their platforms to engage consumers at critical purchasing moments.

How does SAS enhance data integration?

SAS facilitates seamless integration of first-party data along with customer relationship data, enabling precise audience targeting and personalized advertising efforts.

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