Sandals Resorts Partners with Leo Burnett for Creative Vision
Sandals Resorts Chooses Leo Burnett as Creative Agency of Record
~Fueled By a Shared Family-Forward Entrepreneurial Spirit, Heritage Brands Will Work Together to Bring Sandals' Uniquely Caribbean Brand Vision to Life~
Sandals Resorts has made a significant announcement that has set the stage for a new chapter in its rich history. The renowned Leo Burnett agency has been selected as the agency of record to support both the Sandals and Beaches brands. This partnership aims to elevate the creative expression of these beloved resorts, known for their luxurious Caribbean offerings.
A New Era of Caribbean Branding
Beginning immediately, Leo Burnett will oversee creative ideation and execution across various media platforms for the immersive portfolio of Caribbean resorts. This includes the acclaimed adults-only Sandals Resorts and the family-friendly Beaches Resorts. The goal is to focus on core family values and entrepreneurial synergies that resonate with both brands' identities.
Shared Values and Heritage
Speaking about this collaboration, Adam Stewart, Executive Chairman of Sandals Resorts, expressed how personal this is to him. He reflected on the journey of the brand initiated by his father, the late Hon. Gordon 'Butch' Stewart. The founder's visionary approach to marketing created a lasting legacy of Caribbean authenticity and beloved family values.
The Vision Behind the Partnership
"The Sandals brands and Leo Burnett exemplify family-led, founder-driven narratives fueled by innovation," Adam shared. This partnership marks an exciting opportunity to showcase the best of Caribbean hospitality and experiences to the world.
Unique Vacations Inc.: Guiding the Creative Process
Unique Vacations Inc. (UVI), under the direction of its Chief Marketing Officer Tony Cortizas, will manage Leo Burnett's efforts. Cortizas highlighted the invaluable creative immersion that took place during the review process. The collaboration is set to not only maintain but also enhance the essence of what makes Sandals and Beaches so unique.
A Strong Connection
Britt Nolan, President and Chief Creative Officer of Leo Burnett, emphasized the immediate chemistry between the agency and Sandals Resorts. "As you delve deeper into the story of Sandals and Beaches, you can't help but fall in love with them. It’s an honor to work with such esteemed brands and contribute to their narrative," Nolan stated.
About Sandals Resorts
Sandals® Resorts is known for offering luxurious all-inclusive vacation experiences in the Caribbean. With 17 stunning resorts across regions like Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao, and Saint Vincent and The Grenadines, each location captures the unique essence and charm of the island. The brand has continually redefined luxury with pioneering innovations—including the Caribbean’s first Overwater Villas and new dining experiences that connect guests to local culinary delights.
About Beaches Resorts
Beaches® Resorts is recognized as the Caribbean's most-awarded family luxury all-inclusive vacation provider. With locations in Turks & Caicos and Jamaica, along with an upcoming resort in Exuma, The Bahamas, Beaches caters to every family member. The resorts offer rich experiences such as interaction with the beloved Sesame Street gang, diverse waterparks, and exclusive kids' camps. Parents can enjoy luxurious amenities while ensuring their children are in safe hands with Certified Nannies.
About Leo Burnett
Leo Burnett is a global creative solutions company dedicated to delivering value for individuals and prosperity for brands across numerous countries. Founded on the principle that "what helps people helps business," Leo Burnett thrives on creativity that brings human problems to light. Their extensive history has positioned them as leaders in creative innovation.
Frequently Asked Questions
What is Sandals Resorts' new partnership about?
Sandals Resorts has announced its collaboration with Leo Burnett as its creative agency, aiming to enhance its brand presence and storytelling.
How will Leo Burnett support Sandals Resorts?
Leo Burnett will be responsible for creative ideation and execution across various media platforms to promote the Sandals and Beaches brands.
What are the key values aligned between Sandals and Leo Burnett?
Both brands share a family-led foundation and a commitment to innovation, focusing on creating meaningful connections in their narratives.
What unique experiences do Sandals Resorts offer?
Sandals Resorts provide luxurious all-inclusive stays, including unique features like the first Overwater Villas in the Caribbean and an off-site dining program to experience local cuisine.
Where can I find more information about the resorts?
For additional details regarding Sandals Resorts, visit www.sandals.com and for Beaches Resorts, go to www.beaches.com.
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