Salv Launches Bridge Cohort to Combat APP Fraud Effectively

Salv's Innovative Bridge Cohort Aims to Tackle APP Fraud

Salv is excited to announce the opening of applications for its next Bridge cohort, dedicated to addressing cross-border Authorised Push Payment (APP) fraud, which is currently one of the fastest-growing financial crimes. This initiative is crucial as criminals continue to exploit gaps in payment systems across borders—taking advantage of the speed and fragmented regulatory frameworks to siphon off funds from unsuspecting individuals.

Understanding APP Fraud and Its Impact

APP fraud, also termed account-to-account fraud or payments fraud, happens when customers are misled into transferring money to fraudulent accounts masquerading as legitimate payees. The troubling projection indicates that global losses from APP fraud could surge to an astounding $7.6 billion by the year 2028, placing the financial sector under significant pressure to formulate effective countermeasures.

Salv Bridge as a Solution

The Salv Bridge platform represents a groundbreaking avenue for real-time collaboration in fraud prevention and recovery. This platform has been operational for four years in Europe, where it currently facilitates over 70 financial institutions in sharing vital intelligence regarding APP fraud. With an impressive true positive rate exceeding 90% for alerts sent through the platform, companies utilizing Salv Bridge report recovery rates as high as 80% when investigating possible fraud cases.

Collaboration is Key in Fraud Prevention

When there is a hint of APP fraud, investigators from various institutions work together, pooling their insights to track potentially compromised funds. Their collaboration not only protects customers but also disrupts the networks that criminals rely on to perform their illicit activities. Ester Eggert, the Head of Product at Salv, emphasized the importance of this cooperative approach, stating, "It's high time the industry started working in networks too." She believes criminals should bear the financial losses, not the innocent customers who fall victim to these schemes.

Application Process for the Bridge Cohort

With only 30 spots available, applications for the next Bridge cohort are now officially open. Financial institutions interested in being part of this initiative are encouraged to apply promptly. The deadline for application submissions is set for the end of March 2025. Joining this cohort allows companies to enhance their capability to combat APP fraud effectively while also benefitting from shared insights among peers in the industry.

The Growing Importance of Collaboration in the Financial Sector

As criminals become increasingly sophisticated in their tactics, the need for collaborative efforts in the financial sector has never been more crucial. The traditional silos that exist within financial institutions create vulnerabilities that criminals can exploit. The Salv Bridge initiative seeks to dismantle these barriers, fostering a community that shares knowledge and best practices to stay one step ahead of fraudsters. By embracing this collaborative model, financial institutions not only protect their customers but also contribute to a safer and more secure financial environment for all.

Frequently Asked Questions

What is the Salv Bridge cohort?

The Salv Bridge cohort is an initiative aimed at preventing APP fraud by connecting financial institutions for real-time intelligence sharing.

How many companies can join the cohort?

Only 30 companies will be accepted into the Salv Bridge cohort, ensuring a focused and collaborative environment.

What types of organizations can apply?

Salv Bridge is open to banks, fintechs, and crypto companies interested in collaborating to combat APP fraud.

What is APP fraud?

APP fraud occurs when individuals are tricked into sending money to accounts controlled by criminals who impersonate legitimate payees.

How does Salv Bridge help prevent APP fraud?

Salv Bridge provides a platform for institutions to share information quickly and effectively, increasing the chances of identifying and recovering funds from fraudulent transactions.

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