Sally Jenkins Joins dbt Labs as New Chief Marketing Officer

Sally Jenkins Joins dbt Labs as Chief Marketing Officer

The appointment of Sally Jenkins marks a pivotal moment for dbt Labs, a leader in analytics engineering. As the demand for reliable data escalates alongside the growth of artificial intelligence, Jenkins' role as Chief Marketing Officer will be critical to the company. Her extensive background in strategic marketing is set to provide fresh insights and innovative strategies to further propel dbt Labs in the competitive enterprise data landscape.

Expanding the Customer Base

Over the past year, dbt Labs has experienced impressive growth, boasting more than 4,600 global customers utilizing dbt Cloud and a community of 100,000 members. Jenkins is determined to catapult this growth by implementing robust brand and demand strategies that distinctly position dbt Labs. Her efforts will not only aim to generate a stronger pipeline but also enhance overall customer experiences, solidifying the company's stature in the enterprise data arena.

Expertise in Data and Marketing

Tristan Handy, founder and CEO of dbt Labs, expressed his enthusiasm for Jenkins' appointment, citing her vast experience in data, open source technologies, and enterprise software. He noted, “Sally’s diverse expertise will significantly enhance our marketing efforts, which have always been geared towards educating and uplifting the data community.” This partnership is anticipated to advance dbt Labs' mission of empowering organizations with actionable insights.

Career Highlights of Sally Jenkins

Jenkins brings over 25 years of marketing experience, ranging from hyper-growth startups to established Fortune 500 companies. She has held pivotal leadership positions, including Chief Marketing Officer at notable organizations such as Elastic and Informatica. Most recently, she served at SentinelOne, positioning herself as an expert in cultivating brand loyalty and driving customer engagement, essential for meeting revenue objectives.

The Role of Trusted Data in AI Success

In her new position, Jenkins emphasized the interdependence of artificial intelligence applications and high-quality data. She stated, “The foundational role dbt Labs plays in ensuring data quality for critical company functions is essential.” Her commitment to advancing the dbt Labs brand comes at a crucial time, as businesses increasingly rely on dependable data to navigate the complexities of the modern AI-driven economy.

Upcoming User Conference

As dbt Labs prepares for its annual user conference, Coalesce, Jenkins’ strategic vision will come into play. Scheduled for early October, this event will facilitate networking among customers, showcase new dbt Labs products, and gather industry leaders to foster innovative developments in the data landscape. The conference is an ideal platform for dbt Labs to demonstrate its commitment to collaboration and thought leadership.

Strengthening the Leadership Team

Jenkins' arrival follows a series of key appointments within dbt Labs' leadership team, enhancing the company’s strategic direction. Leaders like Austin Stefani, Mark Porter, and Brandon Sweeney have joined as Chief Revenue Officer, Chief Technology Officer, and President/COO, respectively, indicating a strong focus on innovation and enterprise solutions.

About dbt Labs

Founded in 2016, dbt Labs has devoted itself to aiding analysts in creating and sharing valuable organizational knowledge. The company has pioneered analytics engineering and developed vital tools for this practice, fostering a vibrant community dedicated to pushing boundaries in data workflows. With over 40,000 companies leveraging dbt on a weekly basis, its commitment to enhancing data management practices continues to flourish.

Frequently Asked Questions

Who is Sally Jenkins?

Sally Jenkins is the new Chief Marketing Officer of dbt Labs, bringing over 25 years of experience in data and enterprise software marketing.

What is the significance of Jenkins' appointment?

Her role is crucial for dbt Labs as it strengthens its market position at a time when the demand for trustworthy data grows alongside AI advancements.

What recent growth has dbt Labs experienced?

dbt Labs has welcomed over 4,600 global dbt Cloud customers and has a thriving community of 100,000 members.

What does Jenkins aim to achieve in her role?

She plans to enhance brand differentiation and customer experience while focusing on strategic marketing to support significant growth.

What is the Coalesce conference?

Coalesce is dbt Labs' annual user conference designed for customers to network, learn about new products, and engage with industry leaders in data innovation.

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