Salesloft's Platform Delivers 3.3x ROI for Revenue Teams

Salesloft Empowers Revenue Teams with Outstanding Results
A revealing study by Forrester showcases how Salesloft's innovative Revenue Orchestration Platform enhances sales performance for organizations seeking to boost their effectiveness.
In today’s competitive B2B landscape, organizations are increasingly pressured to secure results with lean teams amid tighter buying cycles and growing complexities. The valuable insights unveiled in a recent study provide a data-driven perspective on how modern revenue teams are evolving and thriving. By examining a hypothetical global enterprise worth $7 billion and equipped with a revenue team of 1,500 members, the research models potential outcomes based on actual feedback from Salesloft users.
Remarkable Improvements with Salesloft
This extensive study uncovered significant benefits experienced by organizations utilizing the Salesloft platform:
- Enhanced closed-won rates by an impressive 12%, showcasing improved outcomes in deal closure.
- Achieved a staggering 50% boost in conversion rates from initial engagement to sales opportunities, demonstrating the platform's effectiveness in nurturing leads.
- Realized an extraordinary 3.3x return on investment, reflecting the strong financial performance associated with using Salesloft.
- Gathered approximately $12.4 million in profit gains, attributed to improved response and conversion rates.
- Increased selling activity by 40% without the need to expand headcount, enabling teams to operate more effectively.
- Saved around $1.3 million in technology costs through streamlined tool consolidation.
- Boosted buyer response rates by 20%, indicating a pronounced improvement in engagement.
- Improved coaching productivity by 32%, enhancing the development and performance of sales staff.
- Generated 2.5 times more pipeline and sales opportunities, significantly increasing potential revenue.
These findings highlight just how Salesloft plays a critical role in enabling organizations to thrive in challenging market conditions. One customer reported generating approximately $75 million in new business pipeline and securing about $10 million in annual contract value, underscoring the platform's effectiveness.
Accelerated Onboarding and Best Practices
The role of Salesloft's Consulting Services has also proven impactful. By leveraging expert guidance, organizations have been able to accelerate onboarding by 30 percent and more rapidly adopt best practices. This leads to quicker realization of value and improved performance among sales representatives without overloading internal resources.
Mark Niemiec, Chief Revenue Officer at Salesloft, shared, "This study reinforces what we hear from customers every day. Revenue teams win more when the execution is clear, actions are focused, and sellers know exactly where to spend their time. Salesloft provides the necessary structure, insights, and workflows for scalable success."
Salesloft: A Leader in Revenue Orchestration
Salesloft’s Revenue Orchestration Platform offers an integrated approach that encompasses sales engagement, conversation intelligence, deal management, forecasting, and coaching. It employs AI-powered workflows that guide sellers in advancing deals, identifying potential risks, and making informed choices throughout the revenue cycle.
Recently, Salesloft was recognized as a Leader in The Forrester Wave™: Revenue Orchestration Platforms, Q3 2024, achieving the highest scores in various notable criteria such as coaching and prospecting workflows. The company's commendable performance is further validated by its acknowledgement as a Leader in Enterprise Sales Engagement for 17 straight quarters in the Spring 2025 G2 Grid Reports.
Additionally, Salesloft has been featured in G2's Best Software Companies and Best Sales Software Products lists, and was recognized as the 2024 Gartner® Peer Insights™ Customers' Choice for Sales Engagement Applications for two consecutive years. Its positioning as a Leader in IDC MarketScape strengthens its reputation as a provider of actionable insights across the entire revenue cycle.
To learn more about how enterprise organizations leverage Salesloft to create a self-sustainable revenue generation model, interested parties are encouraged to explore available resources.
About Salesloft
Salesloft empowers revenue growth for many of the world’s leading companies. Its superior Revenue Orchestration Platform uses specialized AI to help teams focus on what drives results, supporting processes from initial contact through sales closures and renewals. With over 5,000 customers, including industry giants, Salesloft optimizes the complexities of modern B2B sales, enhancing revenue-driving efficiencies.
Frequently Asked Questions
1. What is Salesloft?
Salesloft is recognized as a leading Revenue Orchestration Platform designed to enhance the performance of sales teams within B2B organizations.
2. How does the study measure ROI?
The study utilizes a Total Economic Impact™ (TEI) model that examines financial benefits, costs, and overall ROI related to the use of the Salesloft platform.
3. What improvements did organizations see with Salesloft?
Organizations reported a 3.3x ROI, 12% higher closed-won rates, and increased activity without needing to expand their teams, showcasing enhanced efficiency.
4. How does Salesloft support sales training?
Salesloft offers consulting services that improve onboarding and help teams quickly adopt best practices to enhance performance.
5. Why are the G2 Grid Reports significant?
The G2 Grid Reports recognize top-performing companies and products in the software landscape, and Salesloft has been acknowledged as a leader for many consecutive quarters.
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