Safe Life Expands CPR Training and AED Services through Acquisition

Safe Life Strengthens National Coverage for Life-Saving Training
Safe Life has made a significant move by acquiring HeartCert, a company known for its specialization in automated external defibrillators (AEDs) and CPR training. This acquisition allows Safe Life to broaden its reach into the Midwest, enhancing its commitment to providing life-saving training and equipment across the United States.
HeartCert: A Valuable Addition to Safe Life
Founded by Christina and Tim Smith in the Twin Cities metro area, HeartCert has built a reputation for excellence in community training and safety. The company, operating with a team of over 120 skilled professionals, aims to foster strong relationships while helping individuals and organizations learn crucial life-saving skills. Their dedication to quality training aligns perfectly with Safe Life's mission.
Leadership Remarks on the Acquisition
CEO of Safe Life, Jimmy Eriksson, expressed his enthusiasm for the partnership: "We are truly excited to welcome HeartCert as new members of the Safe Life team. CPR and First Aid training are core pillars for us. Adding a Midwest growth engine enhances our national delivery coverage and network. Together, we can ensure that life-saving technology remains accessible to trained community members."
This acquisition means HeartCert will have the backing of Safe Life's extensive resources, enabling them to continue operating under their established brand while expanding their capabilities within the market.
Benefits of the Acquisition
Co-Founders Christina and Tim Smith shared their excitement about joining the Safe Life family, highlighting the potential for broader community impact. They stated, "Joining Safe Life represents a significant opportunity for our company to expand our impact and help save more lives. We are eager to collaborate and leverage our strengths in combination with Safe Life's capabilities."
Safe Life has continually focused on organic growth and strategic acquisitions. This approach has allowed the company to remain a leader in the production and distribution of AEDs and CPR training, which are increasingly vital in today’s safety-conscious environment.
About Safe Life
Established in 2019, Safe Life is committed to enhancing safety through life-saving equipment and training across Europe and North America. The company focuses primarily on AED distribution while actively pursuing opportunities to expand its market presence through strategic partnerships and acquisitions.
About HeartCert
HeartCert has distinguished itself in the training landscape by providing national delivery capabilities for CPR, First Aid, and CNA training, complemented by its distribution of AEDs and other emergency medical equipment. Their innovative training options empower individuals and organizations to acquire critical skills necessary for responding to emergencies effectively.
Frequently Asked Questions
What is the significance of the acquisition of HeartCert by Safe Life?
This acquisition enhances Safe Life’s national reach and strengthens its CPR and AED training offerings.
Who are the founders of HeartCert?
HeartCert was founded by Christina and Tim Smith, who have extensive backgrounds in healthcare and emergency services.
What types of training does HeartCert provide?
HeartCert offers CPR and First Aid training, as well as CNA training, to individuals and organizations throughout the country.
What is Safe Life's mission?
Safe Life is focused on delivering life-saving equipment and training, aiming to foster safer communities everywhere.
When was Safe Life founded?
Safe Life was established in 2019 and has quickly grown through strategic acquisitions and partnerships.
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