Ryan Perfit Steps In as New CFO at Fluent, Inc. to Drive Growth

Ryan Perfit Takes on CFO Role at Fluent, Inc.

Fluent, Inc. (NASDAQ: FLNT), a leader in customer acquisition and partner monetization solutions, has appointed Ryan Perfit as the new Chief Financial Officer (CFO). This significant appointment comes after Perfit's tenure as interim CFO, a role he held since early 2023. His appointment is a testament to his exceptional contributions during a time when the company rapidly evolved its business and financial strategies.

A Homecoming for a Proven Leader

Perfit's return to Fluent is a milestone in his career, as he previously held key positions in the organization from 2012 to 2019. During those years, he demonstrated outstanding leadership qualities by driving company-wide strategic planning, cash flow management, and capital structure optimization as Senior Vice President. His deep understanding of financial controls and compliance was critical during pivotal transitions such as Fluent's merger in 2015 and the successful spin-off in 2018 that placed the current management team at the helm of the public company.

CEO’s Enthusiasm for the Appointment

Don Patrick, the Chief Executive Officer of Fluent, expressed his enthusiasm for Perfit's appointment, stating, "We are thrilled to welcome Ryan back to Fluent as our Chief Financial Officer. His wealth of financial knowledge and industry experience is invaluable. Ryan’s familiarity with our operational processes and his established relationships provide us with extraordinary advantages as we progress forward. He is undoubtedly the best fit for the CFO position.”

Navigating Challenges Successfully

In his interim role, Perfit successfully guided the company through a significant settlement with the Federal Trade Commission while simultaneously executing a strategic pivot to fortify Fluent’s core operations. He played a crucial role in establishing Fluent's presence in high-growth markets and facilitated the negotiation of a substantial $50 million debt facility. Under his stewardship, the evolution of Fluent’s financial processes became key in tracking and measuring the company’s growth objectives.

Perfit's Vision for the Future

Expressing his excitement about joining the executive team, Perfit remarked, "It's an honor to join the executive team at Fluent. Collaborating closely with Don and the leadership team over the past year and a half has been incredibly rewarding. We are deeply committed to further developing our growth strategies and enhancing our financial metrics for success in 2024 and beyond. I am eager to contribute to elevating the company’s financial performance and delivering value to our stakeholders.”

Experience and Background

Before rejoining Fluent, Perfit accumulated extensive experience as CFO at various high-growth startups, where he was instrumental in securing funding opportunities. His prior work at prestigious firms such as PricewaterhouseCoopers and FTI Consulting further showcases his robust financial acumen and strategic insights.

Fluent, Inc.: A Leader in Performance Marketing

Fluent, Inc. has firmly positioned itself as a leader in performance marketing since its inception in 2010. The company specializes in delivering exceptional customer acquisition and partner monetization solutions, consistently exceeding client expectations. Leveraging innovative strategies and diverse advertising channels, Fluent connects brands with their consumers at crucial moments, fostering meaningful engagement. The company prides itself on constantly optimizing its offerings to unlock new revenue streams for partners and empower advertisers in reaching their ideal customers on a large scale.

Contact Information for Fluent, Inc.

For more information, Fluent, Inc. encourages interested parties to reach out through the following contact details:

Fluent, Inc.
Media Relations
Email: marketing@fluentco.com

Frequently Asked Questions

Who is Ryan Perfit?

Ryan Perfit is the newly appointed Chief Financial Officer of Fluent, Inc., with a robust background in financial leadership and strategy.

What was Ryan Perfit's role before becoming CFO?

Prior to his appointment as CFO, Ryan served as the interim CFO at Fluent, contributing significantly to the company's strategic initiatives.

What is Fluent, Inc.'s primary focus?

Fluent, Inc. specializes in performance marketing, focusing on customer acquisition and partner monetization solutions.

What achievements has Ryan Perfit made at Fluent?

He has played a key role in financial process evolution, successful settlements, and securing substantial funding for the company's growth.

How can I contact Fluent, Inc. for more information?

You can reach Fluent, Inc. through their media relations email at marketing@fluentco.com.

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