RumbleOn's Rights Offering Results and Future Strategies

Overview of RumbleOn's Recent Rights Offering

RumbleOn, Inc. (NASDAQ: RMBL), a key player in the powersports industry, has completed a $10 million rights offering, marking a significant event in the company's financial journey. This rights offering involved Class B common stock, and shareholders responded positively, subscribing to approximately 85% of the available shares priced at $4.18 each. The expected issue date for the shares aligns with the announcement, demonstrating a quick turnaround.

Subscription Details and Stone House Capital's Role

While the rights offering did not reach full subscription, Stone House Capital Management, LLC intervened to acquire the remaining shares, totaling 349,333 for an investment of around $1.5 million. This strategic private placement transaction is anticipated to close in the coming months, aiding in stabilizing RumbleOn's financial footing ahead of anticipated ventures.

Financial Implications and Future Allocations

Upon the conclusion of these financial activities, RumbleOn projects a net gain of around $9 million from the rights offering and subsequent private placement. These funds are strategically allocated towards general corporate purposes, which may include the repayment of convertible senior promissory notes due January 2025. This allocation is noteworthy as it aligns with the firm's efforts to meet specific stipulations of a recent amendment to their credit agreement.

Impact on Class B Shares

After these transactions, RumbleOn's outstanding Class B common stock shares are anticipated to number around 37.7 million. This figure is significant as it reflects the ongoing evolution of the company’s equity structure. The rights offering was facilitated through RumbleOn’s existing shelf registration statement and the relevant prospectus supplement.

RumbleOn's Market Position and Operational Segments

RumbleOn is structured into two primary segments: a Powersports dealership group and Wholesale Express, LLC. The dealership group is recognized as one of the largest in the U.S., featuring a diverse selection of new and pre-owned vehicles, parts, and services. The company takes pride in being the top buyer of pre-owned powersports vehicles nationally, positioning itself as a formidable force in the market.

Financial Metrics Overview

According to recent data, RumbleOn has reported annual revenues reaching around $1.25 billion. However, it is essential to note that there has been a decline of 9.8% year-over-year in revenue metrics. Despite the downturn, RumbleOn maintains a significant market capitalization of approximately $197 million.

Recent Developments and Strategic Partnerships

In its recent earnings report for Q3, RumbleOn reported a 12.7% decrease in revenue, amounting to $295 million, and an adjusted EBITDA drop of 26.1% to $6.8 million. Nevertheless, the company made notable strides, achieving a 53.8% reduction in total inventory, showcasing its efforts to optimize operations and enhance financial stability.

Exclusive Partnerships and Milestones

Adding to its strategic initiatives, RumbleOn has entered into a significant partnership with influencer Dr Disrespect, tying the equity deal to performance-driven milestones. This unique collaboration includes the development of exclusive content for Rumble's Premium platform, set to enhance engagement and broaden the company's reach.

Conclusion and Looking Ahead

As RumbleOn navigates its recent rights offering and evolves its strategic partnerships, the firm remains focused on bolstering its financial health and market position. The rights offering, yielding approximately $9 million in net proceeds, is a substantial step as RumbleOn manages its debt obligations and seeks growth opportunities in the vibrant powersports market.

Frequently Asked Questions

What is the purpose of RumbleOn's recent rights offering?

The rights offering aims to raise funds for general corporate purposes, including debt repayment and operational support.

How much has RumbleOn raised from its rights offering?

RumbleOn has raised $10 million from its rights offering, with expectations of around $9 million in net proceeds after expenses.

Who purchased the remaining shares in the rights offering?

Stone House Capital Management, LLC purchased the remaining shares that were not fully subscribed in the rights offering.

How is RumbleOn performing financially?

RumbleOn has experienced recent revenue drops but is actively working on inventory reduction and securing capital commitments to enhance its financial position.

What are RumbleOn's future plans post-rights offering?

Post-rights offering, RumbleOn plans to use the proceeds for corporate purposes, including debt repayment and investment in growth initiatives.

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