Rubbermaid Commercial Products Celebrates Cleaning Heroes in 2025

Recognizing the Unsung Heroes of Our Communities
Rubbermaid Commercial Products (RCP) is on a mission to celebrate the unsung heroes of cleanliness in our communities. As part of its continued recognition efforts, RCP invites us all to participate in their fourth annual Behind the Scenes of Clean campaign. This initiative is focused on honoring those dedicated individuals who ensure our schools, hospitals, and workplaces remain clean, safe, and welcoming.
A Nationwide Appreciation Event
In its fourth year, the Behind the Scenes of Clean campaign coincides with special observances such as National Custodian Day and Environmental Services Week. It serves as a nationwide appreciation platform that recognizes the essential role of custodians and cleaning professionals from all walks of life. Every day, these individuals play a critical role in maintaining the hygiene and overall safety of public spaces.
A Growing Tradition of Gratitude
Initially launched in 2022, this campaign has blossomed into a beloved tradition within the cleaning industry. In 2024 alone, the campaign made significant strides, quadrupling the celebratory events compared to prior years, and reaching out to over 17,000 cleaning professionals. This expansion is a reflection of RCP’s commitment to recognizing the pivotal contributions of cleaning teams nationwide.
What to Expect in 2025
For 2025, RCP has exciting plans that promise to reach an even larger audience, with events honoring over 21,000 cleaning professionals. The campaign will feature appreciation events throughout Environmental Services Week, encompassing product giveaways, meals, and opportunities for engagement with leadership. This year’s events will underscore the importance of acknowledging those who utilize RCP’s products in their daily jobs, reinforcing the commitment to community health and safety.
The Impact of Cleaning Professionals
As Robert Posthauer, President, Home & Commercial – Commercial at Newell Brands, put it, the movement of appreciation represented by Behind the Scenes of Clean is vital. Cleaning and maintenance professionals not only contribute to health and safety but also enhance the quality of life in our communities. RCP is proud to advance this mission and express gratitude to the hardworking individuals on the frontlines of cleanliness.
RCP’s Legacy of Innovative Solutions
RCP has been developing innovative cleaning solutions for over 55 years, delivering high-quality products like BRUTE® trash cans and HYGEN® cleaning systems. Their offerings cater to a variety of demands in commercial environments, providing custodians and maintenance teams with the tools necessary to execute their duties effectively. RCP’s focus on innovation and durability is a cornerstone of its longstanding support for the cleaning industry.
Join the Movement
The Behind the Scenes of Clean campaign isn’t just about celebrating; it invites everyone—businesses, institutions, and individuals—to take a moment and sincerely appreciate the hard work of cleaning professionals in their community. Simple acts of kindness can make a significant difference and foster a culture of gratitude.
Frequently Asked Questions
What is the Behind the Scenes of Clean Campaign?
The Behind the Scenes of Clean campaign is an initiative by Rubbermaid Commercial Products aimed at recognizing and appreciating cleaning professionals across the nation.
How long has RCP been running this campaign?
The campaign was launched in 2022 and has gained traction each year, now in its fourth annual iteration.
Who does the campaign honor?
The campaign honors custodians, cleaning professionals, and facility maintenance teams responsible for keeping public spaces clean and safe.
What can I do to show appreciation in my community?
You can participate in the campaign's activities, acknowledge the efforts of cleaning professionals in your area, and share messages of gratitude.
What products does RCP offer for cleaning professionals?
RCP offers a variety of innovative products, including trash cans, cleaning systems, safety signage, and washroom solutions tailored for commercial environments.
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