Rover Group Expands into Europe with Cat In A Flat Acquisition
Rover Group Welcomes Cat In A Flat to Its Family
Rover Group has made a significant move in the pet care industry by acquiring Cat In A Flat, a popular cat-sitting marketplace. This acquisition is expected to not only enhance Rover's offerings in Europe but also streamline pet sitting services for cat parents across the continent.
Expanding Rover's Reach in Europe
This merger marks an exciting milestone for Rover, a leading online pet care marketplace. By integrating Cat In A Flat, Rover plans to extend its reach into several new countries, including Switzerland, Belgium, Austria, and Ireland. This expansion comes on the heels of Rover’s growing European operations, which are marked as the fastest-growing segment in new customer acquisition globally.
Enhancing Services for Cat Parents
With over 50,000 cat care providers and two million visits completed since its inception in 2014, Cat In A Flat has a strong foundation in the cat-care community. The alignment of missions between Rover and Cat In A Flat aims to enhance the overall experience for cat owners, providing them with comprehensive care options.
The Vision Behind the Acquisition
Brent Turner, COO and president of Rover, expressed excitement about joining forces with Cat In A Flat, stating, "We're thrilled to have Cat In A Flat join the Rover Group family. This acquisition presents a significant opportunity to better serve the needs of cat parents around the world."
Commitment to Quality Care
Co-founder of Cat In A Flat, Kathrin Burckhardt, shared similar sentiments, highlighting the shared goal of delivering bespoke pet-loving care. By leveraging their deep understanding of cat care, the partnership is poised to bring both cat and dog lovers together in a collaborative environment.
Operational Independence and Future Plans
Cat In A Flat will continue to operate independently, maintaining its identity and brand. The company will be led by its founders, Julie Barnes and Kathrin Burckhardt, who will be supported by Rover's extensive resources and market expertise.
About Rover Group
Founded in 2011 and based in Seattle, Rover has established itself as a trusted hub for pet parents seeking quality care for their furry friends. From boarding and pet sitting to dog walking and daycare, Rover connects pet owners with knowledgeable caregivers who provide a variety of services to ensure that pets receive the love and attention they deserve while their owners are away.
About Cat In A Flat
Launched in 2014, Cat In A Flat aims to keep cats comfortable in their homes by connecting them with nearby, cat-loving sitters. Utilizing an easy-to-navigate app and website, cat owners can find and book local caregivers who provide personalized care, including feeding, playtime, and regular updates. This commitment to quality and reliable care ensures peace of mind for cat parents.
Frequently Asked Questions
What is Rover Group?
Rover Group is an online marketplace for pet care services, connecting pet owners with caregivers across various platforms.
What does the acquisition of Cat In A Flat mean for pet owners?
The acquisition will enhance pet care services for cat parents in Europe, providing them with more options for reliable cat care.
Will Cat In A Flat remain a separate brand?
Yes, Cat In A Flat will continue to operate under its brand identity, supported by Rover's resources.
How does this acquisition benefit cat-lovers?
This partnership allows for better access to cat care services and fosters a community focused on pet well-being and safety.
Is Rover focused on expansion?
Absolutely! Rover is committed to expanding its services in new markets while enhancing the quality and scope of pet care they provide.
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