Route Mobile and Kalaam Telecom Partner for Growth in Digital Service
Partnering for Digital Transformation
Route Mobile, a notable player in the cloud communications arena and part of Proximus Global, has joined forces with Kalaam Telecom, a leader in managed solutions for digital transformation. This collaboration focuses on enhancing customer engagement services through innovative WhatsApp Business solutions tailored for enterprises in the Gulf Cooperation Council.
Expanding Communication Capabilities
The partnership aims to empower businesses across the region to utilize WhatsApp Business service APIs, a vital tool in enhancing communication strategy. WhatsApp is widely regarded as a dominant platform for direct communication, making this collaboration a significant step towards improving customer engagement and driving sales.
Building on WhatsApp Business
With a strong emphasis on WhatsApp messaging, Route Mobile and Kalaam Telecom are well-positioned to facilitate seamless integration of messaging services. This collaboration not only utilizes established communication channels but also sets the groundwork for future expansions into various digital communication avenues.
Expert Insights from Leadership
Rajdip Gupta, the Managing Director and Chief Executive Officer of Route Mobile, expressed enthusiasm over this strategic partnership. He noted that collaborating with Kalaam Telecom, which brings extensive regional expertise, is crucial for advancing their services and enhancing digital communications within the region.
Emphasizing Omnichannel Communication
Veer Passi, Group CEO of Kalaam Telecom, highlighted the importance of this partnership for enriching their WhatsApp Business offerings. Both companies acknowledge that together they can provide a cohesive omnichannel communication strategy, allowing enterprises to refine their customer interactions and overall engagement.
Looking Ahead
As the digital landscape evolves within the Middle East, the partnership between Route Mobile and Kalaam Telecom marks a pivotal moment. The integration of the WhatsApp Business Platform into Kalaam's enterprise solutions presents numerous opportunities for digital transformation, paving the way for greater operational efficiency and customer engagement.
Comprehensive Digital Solutions
Sachin Singh, Group VP of Products & Solutions at Kalaam Telecom, stated that their combined knowledge and experience could lead to the development of more connected digital experiences, essential for success in a world increasingly defined by digital technologies.
About Proximus Global
Proximus Global unites the strengths of Telesign, BICS, and Route Mobile, reshaping the future of communication and digital identity. Their range of solutions drives innovation across diverse industries, supporting businesses with secure and engaging experiences powered by comprehensive solutions covering voice, messaging, data services, and more.
About Kalaam Telecom
Kalaam Telecom has established itself as a reliable provider of digital solutions for over 30 years. With its headquarters in Bahrain and a presence in major markets such as Saudi Arabia, Kuwait, UAE, and others, Kalaam delivers advanced services across various sectors, including connectivity, cloud, and cybersecurity, to better serve its customers and support their growth.
Frequently Asked Questions
What is the aim of the partnership between Route Mobile and Kalaam Telecom?
The partnership focuses on enhancing customer engagement services by integrating WhatsApp Business solutions for enterprises in the Gulf region.
How does WhatsApp Business benefit enterprises?
WhatsApp Business allows companies to communicate directly with customers, facilitating improved customer engagement and driving sales.
What are the future plans for this partnership?
The initial focus is on WhatsApp messaging, but there are plans for expansion into other communication channels in the future.
Who are the key leaders involved in this partnership?
Rajdip Gupta from Route Mobile and Veer Passi from Kalaam Telecom are among the key leaders driving this collaboration forward.
What services does Proximus Global offer?
Proximus Global provides a wide array of solutions, including voice, messaging, data services, and fraud protection, to enhance customer experiences globally.
About The Author
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