Rocky Mountain Chocolate Factory Unveils New Store Design in Charleston

Author: Caleb Price Updated: 05-29-2025 10:01 AM

Exciting New Chapter for Rocky Mountain Chocolate Factory

Recently, Rocky Mountain Chocolate Factory Inc. (NASDAQ: RMCF) announced an exciting development as they launch their first fully redesigned store at 415 King Street in Charleston. This marks a milestone for the company as it ventures into this vibrant market, furthering its brand transformation efforts across the nation.

Meet the Passionate Franchise Owners

The Charleston location will be spearheaded by experienced franchisees Ross and Mackenzie Theesen, alongside local operator Mike Hill. This ambitious team brings a wealth of franchise experience, highlighting their commitment not only to the Rocky Mountain Chocolate Factory brand but also to the Charleston community.

A New Look for an Iconic Brand

In the heart of Charleston's historic shopping district, the new store presents a refreshed, modern aesthetic that reflects the company's vision for the future. Customers will be welcomed into a space that beautifully balances the whimsical nature of chocolate with an elevated retail experience, perfect for gifting and indulgence.

Expanding Across the Nation

This grand opening is a part of a broader strategy by Rocky Mountain Chocolate Factory to refresh nearly 150 locations throughout the U.S., including more co-branded stores alongside Cold Stone Creamery. The company is also enhancing its E-Commerce platforms to improve customer engagement and accessibility.

Why Charleston?

Charleston's rich history and its reputation as a culinary hub make it an ideal location for launching this flagship store. As Rocky Mountain Chocolate Factory continues to expand into major urban markets, their goal is to enhance their retail presence significantly, aiming for over $100 million in annual sales.

Store Hours and Offerings

The Charleston store will operate daily from 10:00 AM to 10:00 PM. Visitors can expect to find a full assortment of premium chocolates, handcrafted confections, and gourmet caramel apples, all served with the hallmark quality that Rocky Mountain Chocolate Factory is known for.

About Rocky Mountain Chocolate Factory Inc.

Rocky Mountain Chocolate Factory has been a leading figure in the premium chocolate industry since 1981, offering a diverse range of confectionery delights. Based in Durango, Colorado, the company is proud of its recognition in industry rankings like Entrepreneur's Franchise 500 and Franchise Times' Franchise 400. Today, RMCF operates nearly 260 stores both domestically and internationally, continuing to grow its legacy as America's Chocolatier™.

Frequently Asked Questions

What is the significance of the new store design?

The new design represents Rocky Mountain Chocolate Factory's rebranding efforts and commitment to enhance customer experience while reflecting modern aesthetics.

Who are the franchisees of the Charleston store?

Ross and Mackenzie Theesen, along with local operator Mike Hill, are the owners of the Charleston location, bringing valuable experience to the venture.

What products will be available at the new store?

The store will offer a variety of premium chocolates, handcrafted confections, and gourmet caramel apples known for their quality and flavor.

What are the store hours?

The Charleston store will be open daily from 10:00 AM to 10:00 PM.

How is Rocky Mountain Chocolate Factory expanding its reach?

RMCF is on a mission to expand into major metropolitan areas, refreshing their locations and enhancing their product offerings, with long-term sales goals in mind.

About The Author

Hey there I'm Caleb Price, a writer and financial specialist who loves to assist others in understanding the financial world. Having years of practical experience and a solid background in finance, my area of expertise is converting difficult financial ideas into useful, doable insights for my blog and publications. My goal with my writing is to give readers the information and assurance they need to successfully negotiate their financial journeys.

My ability to interact with a wide range of people—from novices starting their investing journey to seasoned investors looking for new approaches—has come from contributing to several financial blogs. Making money approachable and understandable is my goal; this will enable you to make wise choices and realize your financial objectives. We appreciate you coming along on this path to success and financial empowerment on Investors Hangout.

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