Rocket's Strategic Shift: Emphasizing Real Homeownership Stories
Rocket Partners with Viral Nation for Authentic Storytelling
Rocket has taken a significant step in refining its social media strategy by appointing Viral Nation as its Social Media Agency of Record. This partnership aims to replace the traditional glossy social feeds with genuine stories about homeownership, making them more relatable and impactful.
Moving Beyond the Glossy Facade
In a world where nearly 80% of social media users seek inspiration for their dream homes, Rocket and Viral Nation are pivoting away from curated perfection. Instead, they are focusing on sharing real stories, offering support and guidance to those striving for homeownership. This strategic move aligns closely with Rocket's commitment to helping individuals navigate the often challenging path to owning a home.
Honest Storytelling at the Core of Their Approach
Jonathan Mildenhall, Chief Marketing Officer for Rocket, emphasizes the importance of storytelling in their mission. He states that "Homeownership is the single most powerful expression of the American dream – and everyone deserves to see themselves in that story." With Viral Nation's expertise in social strategy and influencer marketing, Rocket aims to cultivate a community built on trust and authenticity.
This partnership builds upon the success of Rocket's previous marketing initiative, "Own the Dream," which featured an impactful Super Bowl ad. With Viral Nation's strategic social campaigns, the ad generated over 247 million views and ignited conversations across multiple platforms. They aim to leverage this momentum to create a vibrant and welcoming community through authentic voices from Rocket's network.
Showcasing Real Experiences and Building Community
Viral Nation will play a pivotal role in helping Rocket amplify authentic client stories, foster influencer ambassador programs, and enhance community management. Together, they are dedicated to creating moments that resonate deeply with Americans. Their approach seeks to penetrate through the noise of social media, delivering messages of guidance at every stage of the homebuying journey.
Redefining Homeownership with a Cultural Perspective
According to Joe Gagliese, CEO and Co-Founder of Viral Nation, "Rocket's mission to redefine homeownership inspires us to build a social movement that empowers every American to envision themselves on this journey." He notes that Rocket isn't just a financial services provider, but a brand carrying cultural significance, leading and shaping the communities it serves.
A Vision for the Future of Homeownership
Through this dynamic partnership, Rocket aims not just to inspire but to guide individuals toward their homeownership goals. The collaboration is focused on developing tools, storytelling strategies, and community spaces that transform aspirations into actionable steps. Rocket envisions creating an inclusive environment where everyone can explore their possibilities of homeownership.
About Rocket Companies
Founded in 1985, Rocket Companies (NYSE: RKT) operates as a Detroit-based fintech platform encompassing a wide array of businesses, including mortgage, real estate, and personal finance services. Their brands—Rocket Mortgage, Redfin, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans—represent their commitment to providing exceptional client experiences.
With a wealth of insights derived from over 65 million client interactions each year and a massive data repository, Rocket Companies stands at the forefront of AI-driven homeownership solutions. Their dedication to client satisfaction has earned them J.D. Power's top rank in customer satisfaction for primary mortgage origination, repeatedly demonstrating their commitment to service excellence.
About Viral Nation
Viral Nation has established itself as a global leader in social media innovation, combining marketing services, proprietary technology, and creator representation. Recognizing that creators and social communities have become the new media, they provide a range of services that enhance brand engagement in today's digital landscape.
Moreover, their innovative AI-powered brand safety solution, Secure™, is designed to optimize creator partnerships without compromising brand integrity. They have successfully powered the growth of globally recognized brands such as e.l.f. Cosmetics, Greenpeace, Tencent, and Walmart, reshaping the marketing landscape for a new digital era.
Media Contacts
For inquiries, please contact Sunshine Sachs Morgan & Lylis, PR for Viral Nation at viralnationpr@ssmandl.com.
Frequently Asked Questions
What is the focus of Rocket's partnership with Viral Nation?
The partnership aims to replace traditional glossy social media content with honest, relatable homeownership stories.
What are the main services provided by Viral Nation?
Viral Nation offers social strategy, influencer marketing, community management, and social content creation.
How does Rocket Companies assist clients in the homeownership journey?
Rocket simplifies the homebuying process by offering various financial products and constant support to help clients realize their homeownership dreams.
What previous marketing initiative did Rocket launch?
Rocket previously launched the "Own the Dream" campaign, significantly enhancing its social presence and community engagement.
How many times has Rocket Mortgage been ranked #1 for customer satisfaction?
Rocket Mortgage has been ranked #1 in client satisfaction for primary mortgage origination and servicing a total of 22 times by J.D. Power.
About The Author
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