Rithum Expands Executive Team with New Leadership Appointments

Rithum Strengthens Leadership with New CMO and CFO

In a significant development for the company, Rithum has announced the appointment of Suzin Wold as the new Chief Marketing Officer (CMO) and Mike Vantusko as Chief Financial Officer (CFO). These strategic hires are part of the organization’s plan to bolster its leadership team and drive growth in the industry.

Meet the New Executives

Suzin Wold, stepping into the CMO role, brings over 25 years of experience in marketing leadership. Her impressive background includes leadership positions at prominent companies including Sama, Bazaarvoice, Qlik, in addition to key marketing roles at Rackspace and PayPal. Wold is well-recognized for her ability to foster collaborations across teams, which has led to successful and innovative marketing campaigns. Notably, she is also a co-founder of Blackhawk Network, a significant player in the gift card market.

Wold's Vision for Rithum

Wold's strategy emphasizes data-driven decision-making and effective collaboration. By blending her extensive experience with Rithum's forward-thinking approach, she aims to create impactful marketing initiatives that resonate with their target audience.

The Role of the CFO

Mike Vantusko has joined Rithum in the CFO position, bringing with him over three decades of financial leadership experience. Having served as CFO at multiple private equity-backed software companies, Vantusko has a proven track record in enhancing financial efficiency and driving organizational growth.

Vantusko's Financial Strategy

His philosophy of strong financial stewardship is complemented by a commitment to improving efficiencies and supporting growth and investment strategies within the enterprise. Most recently, Vantusko held the CFO position at MediQuant, where he demonstrated his adeptness in managing financial outcomes effectively.

Rithum's Vision for the Future

Lou Keyes, Rithum's CEO, expressed excitement over the new appointments, stating, “These extraordinary leaders will provide invaluable expertise to our customers, partners, and employees.” Under Wold and Vantusko’s leadership, Rithum is poised to explore new opportunities and navigate the ever-evolving commerce landscape.

Keyes also highlighted Rithum's commitment to fostering profitable growth for its customers while maintaining a focus on service excellence. With a fortified executive team, Rithum is set to embark on an exciting new chapter, ready to achieve ambitious goals in the coming years.

About Rithum

Rithum, formerly known as CommerceHub and ChannelAdvisor, is a leading player in the commerce network sector, known for its reliability and innovation. The platform supports brands, retailers, and suppliers in creating synergistic partnerships that result in exceptional third-party commerce experiences. Rithum empowers brands to drive growth, optimize operations, and enhance product offerings across multiple channels.

With a robust infrastructure capable of processing approximately 2.4 billion transactions daily, Rithum partners with major global retailers such as Best Buy and Adidas, representing an impressive $50 billion in annual Gross Merchandise Value (GMV). The company has built a reputation for delivering optimized shopping journeys that enhance consumer satisfaction and drive business success.

Frequently Asked Questions

What positions have been filled at Rithum?

Rithum has appointed Suzin Wold as CMO and Mike Vantusko as CFO.

What experience does Suzin Wold bring to Rithum?

Wold has over 25 years of experience in marketing, including leadership roles at well-known companies like Sama and PayPal.

What is Mike Vantusko's background?

Vantusko has more than 30 years of experience in financial leadership, primarily in private equity-backed companies.

How does Rithum plan to support growth?

Rithum aims to achieve profitable growth through strong leadership, innovative marketing, and effective financial strategies.

What industries does Rithum serve?

Rithum serves brands, retailers, and suppliers across various industries, focusing on enhancing third-party commerce experiences.

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