Rhinestone Launches Alcohol-Free Brews in Arizona Stores
Rhinestone, the exciting Arizona-born brand of alcohol-free beers, is making waves with its launch across all Sprouts Farmers Market locations in Arizona. This partnership adds a flavorful new option for health-conscious consumers looking for alternatives to traditional alcoholic beverages.
New Retail Partnership Expands Reach
Beginning January 2, Rhinestone's popular Mexican Lime six-pack will be available in 47 Sprouts stores throughout Arizona. This marks an important milestone as the brand steps into off-premise retail for the first time. The company aims to provide a refreshing choice, notably during the increasing popularity of Dry January, where many individuals choose to abstain from alcohol for the month.
The Rise of Non-Alcoholic Beers
As the trend of Dry January gains traction, with nearly one-third of U.S. adults participating last year, the non-alcoholic beer category has seen substantial growth. Rhinestone plans to leverage its partnership with Sprouts to cater to consumers looking for enjoyable alternatives. The company highlights that its brews offer a light and refreshing option for those exploring a 'sober-curious' lifestyle.
Crafted in Arizona, Rhinestone’s offerings showcase a unique blend of flavor and low-calorie benefits. Each non-alcoholic brew comes with 0.0% ABV, five calories, zero carbs, gluten-free status, and a flavor designed for easy drinking, making it a perfect fit for a variety of social settings.
Meeting Modern Drinking Culture
Dustin Johnson, the founder of Rhinestone, pointed out that drinking culture is shifting and evolving continuously. He emphasizes the importance of making alcohol-free beers appealing not just for those who avoid alcohol, but also for traditional beer enthusiasts looking for a healthier lifestyle choice. With Rhinestone, consumers can enjoy fuller flavors without the side effects of alcohol, thereby seamlessly integrating it into any lifestyle.
Engagement Activities and In-Store Promotions
This January, Rhinestone will be actively engaging with customers throughout Arizona, proposing fun in-store sampling events, surprise giveaways, and the appearance of their signature Rhinestone Rambler RV at select Sprouts locations.
As part of their launch into the Beer & Wine section of Sprouts, the Mexican Lime six-pack will be available for a limited time from January 2 onwards, with additional opportunities for expansion based on customer demand and feedback.
About Rhinestone
Rhinestone is a cutting-edge line of alcohol-free beers designed to redefine the beverage experience. Launched in Arizona in 2025, the brand brings a sense of Western grit and adventure to drinking culture. Each brew is crafted for individuals who appreciate the fleeting joyful spirit of having a drink while wanting the wellness benefits of non-alcohol alternatives. The current lineup includes four enticing flavors: Original, Mexican Lime, Blood Orange, and Desert Grapefruit. The company is eager to expand its distribution and content, working toward achieving a national presence.
About Sprouts Farmers Market, Inc.
As a leading specialty retailer, Sprouts Farmers Market offers fresh, organic, and natural food options to consumers across the country. With nearly 450 locations nationwide and around 35,000 dedicated employees, Sprouts focuses on providing a wide selection of healthy products tailored for varying dietary preferences, making wellness accessible to all households.
Frequently Asked Questions
What is Rhinestone's main selling point?
Rhinestone focuses on providing alcohol-free beers with unique flavors, making it an appealing choice for both non-drinkers and those looking to moderate their alcohol consumption.
Where can I find Rhinestone brews?
Rhinestone's alcohol-free beers will be available at Sprouts Farmers Market locations throughout Arizona starting January 2.
Are Rhinestone beers gluten-free?
Yes, all Rhinestone brews are gluten-free and crafted with health-conscious consumers in mind.
What flavors does Rhinestone offer?
Currently, Rhinestone offers four different flavors: Original, Mexican Lime, Blood Orange, and Desert Grapefruit.
How does Rhinestone engage with customers?
Rhinestone will host various activities, including sampling events and giveaways, to connect with consumers and promote their brand in stores.
