Enter Mercury Alerts in a Changing Trading Landscape
Damn, if there ain't some days that throw us a curveball, today's one of them. Since Cboe pulled the plug on the beloved Trade Alert, it's like chopping off a trader's lifeline without a backup. Just when everyone was getting cozy with the way Trade Alert fed the options flow into our screens, here comes Harmeet Goindi with his new baby, Mercury Alerts. And let me tell you, this guy knows his onions when it comes to trading data.
Goindi's Credentials in the Game
For anyone missing the history lesson, Harmeet Goindi isn't some flash in the pan. The guy's skin in the game dates back to when he co-founded WhatsTrading.com, which Cboe eventually snapped up. He was the chief cook and bottle washer at Trade Alert before it got tangled in Cboe networks. Now, Goindi's pulling a phoenix number, rising back with Mercury Alerts. Apparently, it kicked off on October 1, earlier than the final curtain date for Trade Alert on October 30. Smart move. Anticipation pays.
Mercury Alerts: A Streamlined Solution
A trader's world turned topsy-turvy can be a terrifying thing, but Mercury Alerts swoops in to bridge the gap. It’s not just a fancy toy—it’s a real-time beast reading the full OPRA tape. Reading, classifying, scoring, you name it—every trade detail as it happens, is at your fingertips. The best part? Desks can tweak what shows up on their radar. Triggers on size, premium, ticker, whatever tickles your fancy. You can even get nerdy and pipe it through your desk’s toys—thanks to a handy REST API and an AI connector.
"What mattered to me at Trade Alert still matters today," Goindi notes. "Mercury Alerts is built from the ground up around that, by someone who spent years listening to the desks that depend on it."
Meeting Traders' Real Needs
Let’s face it, nobody likes change, especially when it affects your bread and butter. But Mercury Alerts isn't just a desperate attempt to grab attention—it’s purpose-built on years of firsthand desk experience. That means Goindi isn't just guessing what traders need; he’s lived it and built Mercury around these needs.
The Business End
Let's talk cold hard cash. Mercury Alerts comes with a price tag of $395 per month for a desk seat, and they’re throwing a bone for solo traders with plans starting at $99. Plus, they offer a trial—enough to kick the tires and see if it fits into your trading routines.
What Lies Ahead?
There's always a risk when venturing into newer pastures, especially in the wild world of trading technology. Cboe definitely left a gap, and Goindi’s Mercury Alerts is clearly carving to fill that. With more traders trialing it, all eyes will be on performance metrics and user adaptability. Naturally, nobody wants to jump out of the frying pan and into the fire, so Mercury's ease-of-use and reliability will make or break its reputation.
- Real-time options flow analysis
- Custom alerts and classifications
- Flexible pricing and trials
Time will tell if Goindi's creation will hold up under the market's fickle spotlight.
