Rexel's Strong Sales Growth in Q2 2025: A Comprehensive Overview

Author: Evelyn Baker Updated: 07-28-2025 11:57 AM

Rexel Reports Solid Sales Growth for Q2 2025

Rexel has demonstrated a notable performance in the first half of 2025, with a sales figure of €9,775.3 million, reflecting a growth of 1.6% compared to the prior year. This success is prominently driven by improvements in sales volume and pricing strategies, particularly in the North American market.

Q2 2025 Highlights

In Q2 2025, Rexel's sales reached €4,950.3 million, marking a 0.6% year-on-year increase. The substantial growth can be attributed to a constant and same-day sales boost of 1.8%. A significant contributor to this growth is the positive selling-price effect seen in both cable and non-cable products.

North American Market Surge

The North American market has played a pivotal role in Rexel's growth, where continuous sales acceleration aligns with increased demand. In particular, the Q2 result is primarily fueled by strong project activity in industrial sectors and boosted improvements from digital sales, which constituted 33.6% of total sales in the quarter.

Digital Transformation and Future Expectations

Rexel's ongoing digital transformation is laying the foundation for future productivity gains. Digital sales have shown a remarkable increase, positioning Rexel towards a more integrated and efficient operational paradigm. The company’s strategy emphasizes leveraging technology to enhance customer engagement and supply chain efficiencies.

Financial Performance and Profitability

Despite the challenging environment, Rexel reported a resilient adjusted EBITA margin of 5.8% for the first half of 2025. Various strategic initiatives are in place to control costs, leading to an underlying operating income of €505.7 million, even with a slight decline from the previous year. This reflects Rexel's commitment to maintaining profitability amidst market fluctuations.

Acquisition Strategy and Market Expansion

Rexel's acquisition strategy is pivotal for its market consolidation efforts. The company has recently completed several strategic acquisitions, including Warshauer Electric Supply and Automatisation Jacmar, focusing on expanding their market presence in key high-growth areas. These acquisitions are aimed at enhancing product offerings and bolstering Rexel's operational capacity across North America and beyond.

Guidance for 2025

The outlook for 2025 remains positive, with Rexel projecting stable to slightly positive same-day sales growth, and an adjusted EBITA margin around 6%. The company aims to continue leveraging its solid North American performance to offset slower growth in European markets, demonstrating resilience in a fluctuating economy.

Frequently Asked Questions

What are Rexel's Q2 sales for 2025?

Rexel reported Q2 sales of €4,950.3 million, showing a growth of 0.6% from the previous year.

How has the North American market impacted Rexel’s growth?

The North American market has significantly contributed to Rexel’s sales growth, with strong project activity and digital sales enhancements.

What is Rexel’s adjusted EBITA margin for H1 2025?

Rexel's adjusted EBITA margin for the first half of 2025 is reported at 5.8%.

How does digital sales contribute to Rexel’s strategy?

Digital sales account for 33.6% of total sales, highlighting Rexel's focus on digital transformation for enhanced efficiency and customer engagement.

What acquisitions has Rexel made recently?

Rexel has made several acquisitions, including Warshauer Electric Supply and Automatisation Jacmar, aimed at market consolidation and expansion.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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