Rexel's Q1 2025 Sales Performance: Growth Insights and Future Plans
Rexel Reports Positive Q1 2025 Sales Results
Rexel has announced its sales figures for the first quarter of 2025, indicating a positive trend as the company moves back into growth territory. The total sales for Q1 reached €4,825 million, marking a growth of 1.4% on a same-day basis compared to the previous year. This uptick is largely driven by robust performance in North America and a recovery in European markets.
North America Leads Sales Growth
Sales Performance Overview
In North America, sales surged by 3.8%, attributed to successful execution of non-residential projects and enhanced performance in the Proximity business segment. This region now plays a pivotal role in Rexel's overall sales, demonstrating strong momentum.
European Market Developments
While Europe experienced a slight decline of 0.7%, positive trends are observed across various countries, indicating recovery from a 3.8% drop in Q4 of the previous year. The company is optimistic about reversing these patterns with strategic initiatives aimed at market stabilization.
Strategic Acquisitions and Divestments
Rexel has been actively managing its portfolio to optimize growth potential. In April, the company successfully completed one acquisition in the United States and divested its operations in Finland. The acquisition targeted markets with high-value creation potential, aligning with Rexel's strategy to enhance operational performance and customer value delivery.
Digital Initiatives Fuel Growth
The company reported a significant advancement in its digital penetration rate, now standing at 33% of total sales. This shift marks a notable increase of 241 basis points, showcasing Rexel's commitment to digital transformation within the industry.
Continued Focus on Operational Excellence
Rexel is also implementing its Axelerate 2028 strategic plan, emphasizing operational excellence initiatives that are vital for achieving mid-term financial targets. Despite the challenging macroeconomic environment, Rexel remains confident in its ability to navigate these uncertainties while confirming its sales growth guidance for 2025.
Sales Breakdown by Region
Detailed Sales Figures
The breakdown of sales for Q1 2025 by region highlights the diversity of performance across Rexel's operational areas:
- North America: €2,151.2 million (+3.8% YoY)
- Europe: €2,407.3 million (-0.7% YoY)
- Asia-Pacific: €266.6 million (+1.4% YoY)
Future Outlook for Rexel
Looking forward, Rexel confirms its guidance for stable to slightly positive sales growth for the full year of 2025. The company will continue to monitor the impact of tariffs and market dynamics closely, particularly in North America. Key targets include achieving an adjusted EBITA margin of around 6% and maintaining a free cash flow conversion rate of approximately 65%, excluding the recently paid fine to the French Competition Authority.
Frequently Asked Questions
What were Rexel's total sales for Q1 2025?
Total sales reached €4,825 million, reflecting a growth of 1.4% on a same-day basis.
How did Rexel's North American sales perform?
Sales in North America increased by 3.8%, driven by strong project execution and performance in the Proximity business.
What is Rexel's guidance for 2025?
Rexel expects stable to slightly positive sales growth for the year, aiming for an adjusted EBITA margin of approximately 6%.
What strategic moves did Rexel make in April 2025?
Rexel completed one acquisition in the US and divested its operations in Finland as part of its active portfolio management strategy.
What percentage of sales is generated through digital channels?
Digital sales now account for 33% of Rexel's total sales, reflecting a significant increase in their digital penetration rate.
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