Revolutionizing Sales Training in the Petrochemical Industry

Transforming Sales Training in the Petrochemical Sector

In today's fast-paced petrochemical landscape, where digital evolution is reshaping industry dynamics, companies must stay ahead. ICIS, a leader in commodity intelligence, and Plan Grow Do (PGD), a consultancy specializing in B2B lubricants sales, are joining forces to deliver an innovative training program aimed at revolutionizing sales operations within the lubricants value chain.

Exclusive Program Launching at Key Conferences

This exclusive program will first be unveiled at the upcoming 30th ICIS World Base Oils and Lubricants Conference in February. It will then be integrated as a significant element in other ICIS events throughout the year. This initiative is crafted specifically for those attending ICIS events, ensuring direct access to cutting-edge training tailored to current industry demands.

Empowering Chemical Industry Leaders

The goal of the training program is to equip senior leaders in the chemical sector with vital skills needed to thrive in a competitive and rapidly changing market. By aligning market behaviors like pricing dynamics and supply-demand with buyer decision-making processes, the workshops will provide essential insights into effective sales strategies. Participants can expect to receive comprehensive training that bridges the gap between data and practical execution.

Program Features and Benefits

The ICIS and PGD sales training initiative will offer a range of benefits aimed at boosting sales teams’ effectiveness:

• Executive Briefings & Client Workshops: Customized sessions that synchronize pricing realities with client expectations, supporting sales conversations tailored to potential customers.
• Data-Driven Training & Change Management: Integration of ICIS market intelligence into PGD's training modules, emphasizing best practices that cultivate sustainable sales habits.
• Live Beyond the Blend: Engaging sessions featuring recorded discussions, panels, and workshops associated with ICIS events, providing actionable insights for participants.

Insights from Industry Leaders

Dan Campion, Chief Revenue Officer at ICIS, emphasized the pressing need for sales teams in the chemical sector to be equipped with relevant tools and techniques to address existing market challenges such as extended sales cycles and declining conversion rates. He expressed pride in collaborating with Plan Grow Do to enhance the support available through their renowned events.

Meanwhile, Steve Knapp, Co-founder of Plan Grow Do, highlighted the shift in focus for commercial operations from a purely pricing-driven perspective to one that emphasizes value. He expressed confidence that through the combination of ICIS's reliable data and validated buyer behaviors, sales teams will be empowered to meet customer needs more effectively.

About Plan Grow Do

Plan Grow Do is dedicated to the B2B sales landscape, particularly within the lubricants sector. With a strong presence known for their Buyer Revolution research and Beyond the Blend podcast, they offer practical Sales Excellence programs that are designed to align sales approaches with buyer preferences.

About ICIS

ICIS operates as a critical division of RELX Group, recognized for its expertise in the energy, petrochemical, and fertilizer markets. With an impressive revenue figure and a workforce of over 35,000 globally, ICIS plays a pivotal role in assisting businesses to navigate strategic decisions and minimize risks, thus enhancing effectiveness and capitalizing on emerging opportunities. Their intelligence serves to make vital markets more reliable and predictable, providing the essential insights that facilitate informed decision-making and foster growth in an ever-evolving industry.

About RELX

RELX is a prominent global provider of information-based analytics and decision-making tools, serving a diverse clientele across over 180 countries. Their dedication to delivering critical insights extends across various sectors, with a significant portion of their employees based in North America. They maintain a substantial market capitalization, cementing their influence in global markets.

Frequently Asked Questions

What is the focus of the new training program?

The program is designed to help companies in the lubricants value chain enhance their sales operations through better market understanding and sales execution.

Who can attend the training program?

The program is exclusive to attendees of ICIS events, ensuring a targeted audience benefits from the training.

What are the key components of the sales training?

The training features executive briefings, data-driven training, and practical workshops that focus on integrating insights into actionable sales strategies.

What challenges does the program aim to address?

It seeks to tackle current market challenges, such as prolonged sales cycles and lower conversion rates, by equipping sales teams with necessary tools and insights.

What is the background of Plan Grow Do?

Plan Grow Do is a B2B sales consultancy specializing in the lubricants sector, known for their research and practical training programs.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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