Revolutionizing Newsrooms: Storykit Empowers Reporters with Automation

Streamlining Video Production for Reporters

Empowering reporters with the capability to create videos effortlessly has been a game-changer. The Swedish local media group NTM has partnered with Storykit to automate their video production processes, enabling 320 reporters to generate videos simply by pressing a button in their existing publishing tool.

Game-Changing Integration

Jörgen Bröms of NTM refers to this solution as a "real bullseye." The launch of the Storykit API is set to revolutionize the way enterprises create videos. By sidestepping the need for manual logins, Storykit facilitates efficient video production that can seamlessly integrate into pre-existing platforms such as CMS and ATS and even tools like Slack.

A Focused Approach to Video Creation

Peder Bonnier, the CEO of Storykit, emphasizes the importance of enabling all company employees to produce videos from their familiar tools. This accessibility is especially beneficial for NTM and its 18 local news outlets, which reach an audience of over 700,000 daily. By fostering engagement through video content, NTM aims to attract and retain subscribers on both social media and their news websites.

The Challenge of Video Production

However, overcoming the scaling limitations of video creation posed a significant challenge. Relying solely on their video team could not meet the demand, and teaching 320 reporters the necessary video production skills was simply impractical. The integration of Storykit's API into their publishing system has completely transformed this landscape, enabling reporters to create videos at scale with ease.

Removing Barriers for Journalists

Bröms notes that integrating Storykit's functionality has removed barriers for journalists, allowing them to create video content without the previous complexities. The editorial teams at NTM can now generate a high volume of video content, an achievement they couldn't have reached manually.

Customization for Every Partner

With the Storykit API, NTM is also able to establish clear rules within the system, giving them control over every aspect of video output—from scripting to aesthetic details. Fredrik Strömberg, CPO and founder of Storykit, explains that they are creating customized video solutions for each partner, showcasing a commitment to tailoring the output to specific needs.

Gradual Roll-Out for Reporters

The integration is being rolled out to all 320 reporters within NTM gradually. The feedback has been overwhelmingly positive; Bröms describes the time savings and simplicity of the process as groundbreaking. This transformative approach allows all reporters to effectively produce quality video content.

Contact Information for Media Inquiries

For media inquiries, including interviews, video, or photos, please reach out to Jonna Ekman, Communications Director at Storykit. You can contact her directly at +46 701 62 23 82 for further information.

Frequently Asked Questions

What is Storykit?

Storykit is a Swedish text-to-video tool designed to automate and simplify the video production process for companies.

How does Storykit's API work?

The Storykit API allows companies to integrate video creation functionality into their existing platforms, making it easier for employees to produce videos without the need for separate logins.

How many reporters are utilizing Storykit?

Currently, 320 reporters at the local media group NTM are using Storykit to enhance their video production capabilities.

What challenges does NTM face in video production?

NTM faced challenges in scaling their video production efforts and training all reporters to produce videos, which was impractical before using Storykit.

What benefits does Storykit provide to NTM?

Storykit enables NTM to produce a large volume of video content efficiently, allowing for greater engagement with audiences.

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