Revolutionizing Multicultural Advertising with RW Digital
RW Digital Partners with Comscore for Innovative Advertising
Westbrook's ad-tech company teams with Comscore to help brands connect authentically with diverse audiences while protecting consumer privacy.
RW Digital, a prominent leader in multicultural programmatic solutions established by NBA star Russell Westbrook, has embarked on an impactful partnership with Comscore, a renowned enterprise in cross-platform audience measurement.
This strategic alliance aims to enhance RW Digital's capability to present captivating and culturally relevant advertising strategies that resonate with various demographic groups in today's privacy-conscientious environment.
By incorporating Proximic by Comscore's ID-free targeting solution, RW Digital is able to deliver audience segments that prioritize privacy. This method allows transactions to occur without the use of cookies or any personal identifiers. As a result, brands can engage with diverse communities genuinely, fostering consumer trust and loyalty in the long run.
"At RW Digital, our mission is to ensure that diverse communities are seen, heard, and respected in the digital world," stated Russell Westbrook, the visionary behind RW Digital. "Partnering with Comscore enables us to merge cultural relevance with privacy-first precision, providing brands with improved ways to connect with people while maintaining trust."
In a recent initiative for one of the largest energy companies in the country, RW Digital utilized this privacy-focused approach. Within a short span of 30 days, the campaign achieved impressive click-through rates of up to 0.41% along with video completion rates soaring to 88%, significantly exceeding industry standards. These success metrics emphasize the effectiveness of intertwining privacy-centric targeting techniques with culturally informed media strategies to create substantial reach and influence.
By blending cultural insights with cutting-edge privacy-focused tools, RW Digital is setting fresh benchmarks for brands aiming to engage with multicultural audiences in this emerging post-cookie environment. This collaboration with Comscore illustrates their commitment to delivering accountability and performance while safeguarding consumer trust.
About RW Digital
RW Digital represents a culture-first approach to programmatic solutions, effectively combining innovative technology with genuine insights to foster meaningful connections between brands and today’s diverse demographic. Driven by data, creativity, and an unwavering commitment to innovation, RW Digital orchestrates campaigns designed to stimulate measurable business growth while honoring the values and identities of the communities they serve.
As a certified Minority-Owned Business by the Southern California Minority Supplier Development Council, RW Digital is founded on the principle that inclusivity leads to more powerful outcomes. Their mission extends well beyond mere media buying as they actively support diverse-owned businesses, advocate for equity, and work to create access in spaces that have traditionally overlooked representation.
In collaboration with the Why Not? Foundation, Russell Westbrook’s nonprofit organization, RW Digital is dedicated to investing in both digital and physical infrastructures that foster pathways to education, employment, and opportunity. Together, they are cultivating a future where technology, culture, and purpose converge to empower communities and revolutionize industries.
Contact:
Jordyn Fardad
Head of Marketing & Hospitality
Email: jordyn.fardad@rwdigital.com
Frequently Asked Questions
What is RW Digital?
RW Digital is a programmatic solutions provider focused on multicultural advertising, leveraging technology and cultural insights to connect with diverse audiences.
Who founded RW Digital?
RW Digital was founded by NBA star Russell Westbrook, who aims to ensure diverse communities are authentically represented in digital advertising.
What partnership did RW Digital announce?
RW Digital announced a strategic partnership with Comscore to enhance its multicultural advertising capabilities while prioritizing consumer privacy.
What technology does RW Digital use?
RW Digital uses Comscore’s ID-free targeting technology to carry out anonymized audience transactions without relying on cookies or personal identifiers.
How does RW Digital measure campaign success?
RW Digital measures campaign success through metrics such as click-through rates and video completion rates, ensuring objectives and industry benchmarks are met or exceeded.
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