Revolutionizing In-Store Advertising: SOLUM's AI Approach

SOLUM's Groundbreaking Display Solutions for Retail

As retailers pursue new avenues for revenue, in-store digital displays are becoming increasingly popular as effective advertising platforms. Digital advertising within retail spaces is anticipated to rise significantly, with forecasts estimating that the retail media network market will reach an astonishing $156 billion globally in the near future. Retail giants are transforming their brick-and-mortar locations into powerful advertising venues, proving that physical stores can become lucrative and engaging spaces.

SOLUM at CES 2025

At CES 2025, SOLUM showcased its innovative digital display solutions designed to enhance in-store advertising capabilities. The company, known for its expertise in display technologies, presented how its advanced Vision AI-enabled digital signage and Electronic Shelf Labels (ESL) can create new promotional opportunities. These technologies analyze consumer behavior in real time, allowing for the display of targeted advertisements that elevate shopping experiences.

Innovative Technology for Enhanced Engagement

The integrated system responds to customer interactions—when a consumer shows interest in a product, the connected ESL tags light up, effectively guiding them towards promotions and product details. This swift, synchronized information helps convert interest into sales, a crucial aspect of modern retail strategies.

Exploiting First-Party Data

With the tightening of privacy regulations in the retail sector, first-party data collected from physical interactions has become paramount. SOLUM's solution allows retailers to effectively measure advertising performance and customer interaction, providing insights previously available only in the realm of online shopping. This capability not only enhances marketing efforts but also bridges the gap between physical and digital retail.

Success in the Field

Early adopters of SOLUM's technologies report impressive outcomes. For example, a prominent convenience store chain experienced a remarkable 7% boost in purchase conversion rates following the implementation of the synchronized digital signage and ESL system. This innovative approach improved operational efficiency by automating pricing updates while simultaneously increasing targeted advertising revenue.

Highlights from the Exhibition

Visitors to SOLUM's exhibition had the opportunity to explore a recreated retail environment showcasing the full potential of their advertising platform capabilities. Key features included:

• A digital sign system powered by Vision AI which analyzes customer behaviors in real-time.
• Bar-type digital signage in synchronization with ESL tags.
• An interactive Touch Finding solution that guides customers directly to the products they desire.

About SOLUM

SOLUM, established in 2015 as a spin-off from Samsung Electro-Mechanics, specializes in three core business areas: power solutions, innovative display technologies, and Electronic Shelf Labels (ESL). The company's commitment to innovation is evident in its expanding portfolio into smart lighting, sensors, and healthcare sectors.

Since its inception, SOLUM has maintained a relentless pursuit of refinement and original technology that positions it as a trusted name in the global market. Its continuous evolution aligns itself with sustainable energy initiatives and digital transformation. SOLUM's focus on customer success is mirrored in its ability to deliver customized, high-quality solutions that create value through innovation.

Frequently Asked Questions

What is SOLUM's main focus in the retail technology space?

SOLUM specializes in developing advanced display technologies and Electronic Shelf Labels that enhance in-store advertising and improve customer engagement.

How does SOLUM's technology improve advertising effectiveness?

The technology analyzes shopper behavior in real-time, allowing for personalized advertising that directly increases purchase conversions.

What notable results have retailers seen from SOLUM's solutions?

Retailers have reported significant increases in conversion rates and operational efficiencies, with some noting a 7% spike post-implementation.

Where was SOLUM featured recently?

SOLUM showcased its innovations at CES 2025, where they demonstrated their digital advertising solutions in a recreated retail environment.

When was SOLUM founded?

SOLUM was established in 2015 as a spin-off from Samsung Electro-Mechanics and has since grown its impact in the retail tech sector.

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