Revolutionizing Healthcare Advertising with Audience Builder

PurpleLab® Unveils Audience Builder: A Game-Changer for Healthcare Advertising

PURPLELAB®, a renowned healthcare analytics platform, recently introduced Audience Builder, an innovative solution that transforms how advertisers navigate the complexities of healthcare data. This new planning tool is specifically tailored for advertisers and digital media buyers, allowing them to decode intricate healthcare metrics effortlessly.

Understanding Audience Builder

Audience Builder is designed to provide a privacy-safe, HIPAA compliant experience, streamlining media planning, audience curation, and distribution processes. This marks a significant departure from conventional real-world data approaches, as PurpleLab empowers users through its HealthNexus platform—a no-code environment fostering agile, data-driven collaboration across various media channels.

User-Friendly Features

The core of Audience Builder is its user-friendly interface that allows advertisers to generate audiences based on claims data without requiring deep expertise in healthcare. With advanced audience metrics, advertisers gain insights into behavioral patterns, while the efficient builder tools enable rapid refinements. Once audiences are created, swift distribution ensures quick campaign activations across preferred channels.

Real-Time Audience Insights

One of the key strengths of Audience Builder is its capability to provide near real-time estimates of audience sizes, aiding advertisers in making informed decisions prior to launching campaigns. The platform incorporates an automated modeling system with built-in quality assurance features that protect sensitive information and guarantee suitable audience sizes. With a centralized tracking hub, users can keep their distributed audiences organized, benefiting from status updates, version controls, and tools for managing diverse campaigns simultaneously.

Efficient Campaign Execution

Audience Builder simplifies the intricacies of healthcare advertising by allowing media teams to create and launch direct-to-consumer (DTC), healthcare provider (HCP), and National Provider Identifier (NPI) to DTC audiences in mere minutes. Users can select from over 1000 clinically curated modeled audiences, continually updated by PurpleLab’s clinical professionals, to ensure the data remains relevant and accurate.

A Commitment to Healthcare Advertisers

Colin Jacobsen, Vice President Product, Advertising at PurpleLab, emphasized the revolutionary nature of Audience Builder: "This tool signifies a breakthrough for advertisers aiming to utilize healthcare data with enhanced speed and flexibility. Our ongoing mission is to simplify the use and interpretation of healthcare data, solidifying our dedication to healthcare advertisers and enabling them to take charge of audience generation and activation with minimal effort.”

Audience Builder equips media buyers with everything needed to craft tailored healthcare audiences from scratch or distribute them seamlessly to an expanding roster of esteemed media partners, ultimately enhancing the efficiency of healthcare advertising campaigns.

Learn More About PurpleLab

For further information regarding PurpleLab and its innovative solutions, potential users can visit www.purplelab.com.

About PurpleLab

PurpleLab® is a trailblazer in healthcare analytics, dedicated to promoting value-driven innovation throughout the healthcare spectrum. With its HealthNexus™ platform, the company enables advertisers, agencies, and other stakeholders in healthcare to analyze patient and provider populations, assess audience sizes, and optimize media campaigns across multiple channels. Being a certified CMS Qualified Entity, PurpleLab has the unique ability to access Medicare claims data under Parts A, B, and D, facilitating the evaluation of provider performance.

Frequently Asked Questions

What is PurpleLab’s Audience Builder?

Audience Builder is a healthcare analytics tool designed for advertisers to simplify the use of complex healthcare data, enabling efficient media planning and audience creation.

How does Audience Builder ensure data privacy?

The tool is HIPAA compliant and provides a privacy-safe environment, ensuring sensitive healthcare information is protected while building targeted audiences.

What features does Audience Builder offer?

Audience Builder provides near real-time audience estimates, advanced metrics for audience insights, and tools for efficient campaign tracking and management.

Can advertisers create audiences without healthcare knowledge?

Yes, Audience Builder allows users to create audiences using claims data without requiring extensive healthcare expertise, making it accessible for various advertisers.

Where can I find more information about PurpleLab?

More information can be found on their official website at www.purplelab.com.

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