Revolutionizing Healthcare Advertising with Audience Builder
PurpleLab® Introduces Audience Builder: A Revolutionary Tool for Healthcare Advertising
PURPLELAB®, a leading platform in healthcare analytics, has recently launched Audience Builder, a groundbreaking solution that simplifies how advertisers navigate the complexities of healthcare data. This innovative planning tool is specifically designed for advertisers and digital media buyers, enabling them to easily interpret intricate healthcare metrics.
What is Audience Builder?
Audience Builder offers a privacy-safe, HIPAA-compliant experience that streamlines the processes of media planning, audience curation, and distribution. This represents a significant shift from traditional real-world data methods, as PurpleLab empowers users through its HealthNexus platform—a no-code environment that promotes agile, data-driven collaboration across various media channels.
User-Friendly Features
The heart of Audience Builder lies in its intuitive interface, which allows advertisers to create audiences based on claims data without needing extensive healthcare knowledge. With advanced audience metrics, advertisers can gain valuable insights into behavioral patterns, while efficient builder tools facilitate quick refinements. Once audiences are defined, rapid distribution ensures that campaigns can be activated swiftly across preferred channels.
Real-Time Audience Insights
A standout feature of Audience Builder is its ability to deliver near real-time estimates of audience sizes, helping advertisers make informed decisions before launching their campaigns. The platform includes an automated modeling system with built-in quality assurance features that safeguard sensitive information and ensure appropriate audience sizes. Additionally, users benefit from a centralized tracking hub that keeps their distributed audiences organized, complete with status updates, version controls, and tools for managing multiple campaigns simultaneously.
Efficient Campaign Execution
Audience Builder simplifies the complexities of healthcare advertising by enabling media teams to create and launch direct-to-consumer (DTC), healthcare provider (HCP), and National Provider Identifier (NPI) to DTC audiences in just minutes. Users can choose from over 1000 clinically curated modeled audiences, which are continuously updated by PurpleLab’s clinical professionals to maintain data relevance and accuracy.
A Commitment to Healthcare Advertisers
Colin Jacobsen, Vice President of Product, Advertising at PurpleLab, highlighted the transformative nature of Audience Builder: "This tool represents a breakthrough for advertisers looking to leverage healthcare data with greater speed and flexibility. Our ongoing mission is to simplify the utilization and interpretation of healthcare data, reinforcing our commitment to healthcare advertisers and empowering them to take control of audience generation and activation with ease.”
Audience Builder provides media buyers with all the necessary tools to create customized healthcare audiences from scratch or distribute them seamlessly to a growing list of respected media partners, ultimately improving the efficiency of healthcare advertising campaigns.
Learn More About PurpleLab
For additional information about PurpleLab and its innovative solutions, interested users can visit www.purplelab.com.
About PurpleLab
PurpleLab® is a pioneer in healthcare analytics, committed to fostering value-driven innovation across the healthcare landscape. Through its HealthNexus™ platform, the company empowers advertisers, agencies, and other stakeholders in healthcare to analyze patient and provider populations, evaluate audience sizes, and optimize media campaigns across various channels. As a certified CMS Qualified Entity, PurpleLab has the unique capability to access Medicare claims data under Parts A, B, and D, facilitating the assessment of provider performance.
Frequently Asked Questions
What is PurpleLab’s Audience Builder?
Audience Builder is a healthcare analytics tool designed to help advertisers simplify the complexities of healthcare data, making media planning and audience creation more efficient.
How does Audience Builder ensure data privacy?
The tool is HIPAA compliant and provides a privacy-safe environment, ensuring that sensitive healthcare information is protected while building targeted audiences.
What features does Audience Builder offer?
Audience Builder provides near real-time audience estimates, advanced metrics for audience insights, and tools for effective campaign tracking and management.
Can advertisers create audiences without healthcare knowledge?
Yes, Audience Builder allows users to create audiences using claims data without needing extensive healthcare expertise, making it accessible to a wide range of advertisers.
Where can I find more information about PurpleLab?
More information can be found on their official website at www.purplelab.com.
About The Author
Contact Riley Hayes privately here. Or send an email with ATTN: Riley Hayes as the subject to contact@investorshangout.com.
About Investors Hangout
Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/
The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.