DXL Introduces FiTMAP Scanning Technology
Destination XL Group, Inc. (NASDAQ: DXLG) is at the forefront of innovation in the fashion industry with the launch of its FiTMAP Scanning Technology. Designed specifically for Big + Tall men, this groundbreaking feature offers a new way to find the perfect size and fit through a simple mobile app interface.
A Revolutionary Approach to Sizing
This advanced scanning technology, available on iPhones and iPads via the DXL app, as well as in over 80 DXL stores, captures 243 data points to construct a tailored fit profile. This personalized approach addresses a significant challenge for Big + Tall men: varied sizing across different brands. Now, customers can confidently discover their sizes across more than 25 trusted brands such as Polo Ralph Lauren and Brooks Brothers.
Enhancing the Shopping Experience
Shopping for clothes has often posed difficulties for Big + Tall men due to inconsistent sizing standards. Harvey Kanter, President and CEO of DXL, emphasizes the impact of this innovation by stating, "For years, inconsistent sizing has made shopping difficult. With the FiTMAP Scanning Technology now accessible via the app, guys can easily find the right sizes, whether they prefer shopping online or in person." This eliminates frustration by ensuring a better fit experience for every customer who uses the scanning option.
Empowering Individual Style
At DXL, the belief that every man deserves clothing that complements his individual style drives their innovation. Kanter remarked, "This new addition is one more way to empower our guests to step into the styles they love and wear what they want." DXL provides a diverse range of choices through well-known designer collaborations, exclusive private labels, and even offers custom clothing to meet the unique tastes and preferences of their clientele.
To experience the advantages of the FiTMAP Scanning Technology, customers can simply download the DXL app or visit one of the many participating stores nationwide. With DXL, finding the perfect fit has never been easier.
About Destination XL Group
Destination XL Group, Inc. stands as the leading retailer for Men's Big + Tall apparel. With multiple subsidiary brands that operate various DXL Big + Tall stores and outlet shops across the country, DXL remains dedicated to providing Big + Tall men with a selection that encourages personal style expression. Their e-commerce platform, DXL.COM, extends the in-store experience, offering the widest range of products tailored for Big + Tall men. Headquartered in Canton, Massachusetts, the firm is listed on the Nasdaq under the stock symbol "DXLG."
Frequently Asked Questions
What is the FiTMAP Scanning Technology?
The FiTMAP Scanning Technology is a mobile app feature designed for Big + Tall men to find their ideal size by scanning their body measurements easily.
How does the app help customers?
The app provides personalized fit profiles by measuring 243 data points, helping customers find their size across various brands.
Is this technology available in stores?
Yes, it is available in over 80 DXL stores nationwide, alongside the mobile app.
What brands are included in the FiTMAP Technology?
Customers can expect their size across more than 25 brands, including Polo Ralph Lauren and Brooks Brothers.
How can customers use the DXL app?
Customers can download the DXL app on their iPhone or iPad, or visit one of the participating stores to experience FiTMAP.