Comoto and the MIC Collaborate for Motorcycling Growth
The Comoto Family of Brands, which includes names like Cycle Gear, RevZilla, and J&P Cycles, has recently announced an exciting partnership with the Motorcycle Industry Council (MIC). This collaboration aims to ignite the passion for motorcycle riding among new and potential riders through innovative educational programs and community events. By merging resources, both organizations are poised to create a more welcoming environment for individuals eager to experience the joy of motorcycling.
Ride With Us Initiative Unveiled
The Ride With Us initiative is central to this partnership, aimed at lowering barriers that often prevent people from embracing the motorcycle lifestyle. According to Steve Bontempo, the Chief Marketing Officer of Comoto, the campaign provides potential riders with hands-on opportunities to experience what riding feels like. This proactive approach is designed to instill a sense of confidence and excitement in new riders.
Educational Resources and Community Engagement
This campaign has a tagline that resonates: "What does a motorcycle rider look like? Exactly like you." This emphasizes the inclusivity that the partnership aims to promote. Participants will be connected with resources such as the Motorcycle Safety Foundation's RIDE Day program, where they can receive coaching and try riding under expert supervision. The initiative also includes video series and comprehensive guides to help with obtaining a motorcycle license in various states, ensuring that aspiring motorcycle enthusiasts have the necessary tools to get started.
Support for Experienced Riders
Beyond outreach to new riders, the partnership strategically engages experienced motorcyclists, encouraging them to inspire friends and family through the "Recruit a Rider" program. Cycle Gear will bolster these efforts by conducting Bike Night events that allow community members to gather, share stories, and learn more about motorcycling. Furthermore, three Ride With Us Moto Intro events are scheduled, offering hands-on riding experiences where participants can learn the ropes in a supportive environment.
Driving Enthusiasm in the Motorcycle Community
Cinnamon Kernes, the Vice President of Market Expansion for the MIC, expressed enthusiasm for this partnership, stating it connects various aspects of the motorcycling experience. With Comoto's established network of stores and online platforms, coupled with the MIC's resources, both organizations are dedicated to inspiring more individuals to take up riding.
The Exciting Future Ahead
The initiative not only fosters a love for motorcycling but aims to solidify a sense of community among riders. By delivering structured events and educational opportunities, Comoto and the MIC are creating a welcoming space that celebrates diversity in the riding community. The first of the Moto Intro events is expected to create significant excitement and allow newcomers to experience riding in a supportive setting.
Get Involved and Learn More
Those interested in becoming a part of this initiative can explore various educational opportunities. Engaging in events, learning about motorcycle safety, and connecting with other riders can be done via Cycle Gear’s platforms. It’s a unique chance to not only learn but also to bond with others who share a passion for motorcycling.
Frequently Asked Questions
What is the purpose of the Ride With Us initiative?
The Ride With Us initiative aims to introduce more people to motorcycling through educational programs, events, and community engagement, making riding accessible to everyone.
Who are the key players in this partnership?
The partnership involves the Comoto Family of Brands and the Motorcycle Industry Council (MIC), both dedicated to promoting motorcycle riding.
How can I participate in the Ride With Us initiative?
Individuals can participate by signing up for classes, attending Bike Night events, or engaging in Moto Intro riding experiences offered by Cycle Gear.
What resources are available for new riders?
New riders can access training programs, video series, and guides on obtaining a motorcycle license through the campaign's offerings.
Why is inclusivity emphasized in this initiative?
The initiative aims to celebrate the diversity of the riding community, encouraging people from all backgrounds to explore motorcycle riding.
