Revolutionizing Advertising: Harmonic’s VOS360 Ad SaaS Unveiled
Harmonic's VOS360 Ad SaaS Partners with FreeWheel
Harmonic (NASDAQ: HLIT) is excited to share that its innovative VOS360 Ad SaaS has officially joined forces with FreeWheel, a leading platform in the advertising domain. This powerful integration focuses on server-side ad insertion (SSAI) and aims to enhance in-stream advertising, setting a new standard for video streaming monetization.
Enhancing the Streaming Experience
This integration promises not only to improve reliability but also to enrich the ad experiences for users across live and on-demand content. By aligning with FreeWheel's advanced technologies, Harmonic is taking a significant step forward in the evolution of dynamic advertising. Gil Rudge, senior vice president at Harmonic, emphasized that achieving this technical validation is a testament to their robust technology, paving the way for more personalized and engaging ad formats.
Innovative Features of VOS360 Ad
The VOS360 Ad is a cloud-native SSAI solution that stands out for its ability to easily deliver personalized ads while supporting millions of concurrent viewers. Features like in-stream advertising with new addressable formats—such as double-box and dynamic L-bars—highlight its versatility, especially crucial for high-engagement scenarios like live sports. Moreover, the solution has a developer-friendly API and a user-friendly interface that simplifies creative processing and delivery.
Analytics and Metrics for Success
A standout feature is the comprehensive ad reporting dashboard, which allows users to track key performance indicators (KPIs). This vital tool enables users to assess the system's health, monitor fill rates, and maximize revenue yield effectively. The ability to analyze and adapt strategies could undoubtedly support increased satisfaction among viewers and ultimately improve revenue for publishers.
Future Demonstrations at IBC2024
Harmonic will be showcasing the capabilities of its VOS360 Ad SaaS at an upcoming industry event, IBC2024. This significant event is scheduled for September and will take place in Amsterdam. Attendees can expect to learn more about how the integration with FreeWheel is set to transform the advertising landscape in real-time. Meetings can be arranged through Harmonic's event booth.
The Impact of Collaborative Innovation
The collaboration between Harmonic and FreeWheel reflects the industry’s growing focus on innovative solutions that unify and optimize advertising efforts. Marc Lauriac from FreeWheel stressed the importance of this integration, noting that it not only enhances operational transparency but also helps achieve improved profitability and efficiency for media companies.
About Harmonic
Harmonic (NASDAQ: HLIT) stands as a leader in providing advanced broadband and video delivery solutions. The company has been pivotal in enabling media companies to provide exceptional quality streaming and broadcast services around the globe. As pioneers of the virtualized broadband solution, they have dramatically changed how operators deliver gigabit internet to consumers—both at home and on-the-go. From simplifying OTT video services to innovating ways to monetize rich content effectively, Harmonic continues to influence the landscape of video technology.
Discover More
For further insights into what Harmonic offers, including its myriad of solutions designed to optimize video delivery and monetization, visit their website. The advancements brought forth by Harmonic demonstrate a commitment to enhancing the viewing experience and supporting media companies in their efforts to increase profitability.
Frequently Asked Questions
What is the VOS360 Ad SaaS?
The VOS360 Ad SaaS is a cloud-native solution for server-side ad insertion that delivers personalized video ads to viewers seamlessly.
How does VOS360 improve user engagement?
VOS360 enhances engagement by offering dynamic ad formats and personalized ad delivery, significantly improving viewer experience.
What benefits does the integration with FreeWheel offer?
This integration allows for more consistent ad delivery and the potential for higher revenue through optimized decision-making across advertising platforms.
Where can I see Harmonic's VOS360 in action?
Harmonic will be demonstrating the VOS360 Ad SaaS at IBC2024 in Amsterdam, providing insights into its capabilities.
How can Harmonic's solutions influence broadcasting?
Harmonic's technology enables broadcasters to monetize their content more effectively while enhancing the overall viewer experience through advanced ad solutions.
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