Revolutionizing Ad Production: EKCS Unveils Mediaferry AI

EKCS Introduces Mediaferry AI for Enhanced Ad Management

EKCS has launched an innovative platform called Mediaferry AI, designed to transform creative production specifically for news publishers and broadcast media companies. This groundbreaking solution aims to streamline digital ad operations while improving the relationships between publishers and advertisers.

Understanding Mediaferry AI's Purpose

According to EKCS, the platform was developed to cater to the evolving needs of publishers and broadcasters around the world. With an impressive track record of supporting notable clients, including McClatchy and Scripps, Mediaferry AI uses advanced technology to automate various aspects of the creative production cycle. This includes everything from initial creative briefs to campaign activation, ultimately allowing sales teams and advertisers to efficiently manage their workflows.

The Impact on Advertising Strategies

“The Mediaferry AI solution is a breakthrough for publishers and advertisers,” stated Tariq Husain, the co-founder of EKCS and Chief Technologist at Mediaferry. His assertion emphasizes the solution's capacity to accelerate campaign launches, granting advertisers a remarkable level of control over the overall production process. By working directly with long-standing clients, EKCS has created a platform that fosters stronger connections between publishers and their advertisers.

Highlighting Key Features of Mediaferry AI

Among the notable features of Mediaferry AI, several stand out:

ClientHub

The platform offers centralized management for campaigns, giving sales teams and advertisers full visibility over their requests, approvals, and project milestones, which enhances overall collaboration.

AI-Powered Briefing

One of the key benefits is the AI-powered briefing system which generates structured, brand-compliant briefs from minimal input. This automation ensures consistency and significantly reduces the time spent on draft revisions.

Advertiser’s Brand Memory

Mediaferry AI creates a unique memory of each advertiser’s past campaigns, improving the quality of new creative assets. This adaptive learning feature allows for output that grows more aligned with the specific brand identity over time.

Creative Production Automation

The platform enhances efficiency by allowing advertisers to engage in self-service production using AI-assisted design tools, ensuring rapid production of consistent campaign assets.

Rapid Campaign Approval and Activation

The integrated asset review system facilitates real-time changes to assets, enabling quick launching of campaigns and swiftly adapting to market demands.

Testimonials from Industry Leaders

Industry professionals have shared their insights into the impact of Mediaferry AI. Chris Sanderson, Operations Director at National World, describes the platform as a crucial tool that has significantly increased cost-effectiveness and streamlined the ad production process, remarking on how it has maintained competitiveness in a tough market.

Jane Howard, Senior VP of Advertising at McClatchy, speaks about the longstanding partnership with EKCS and the powerful capabilities of Mediaferry. “Mediaferry is a powerful tool that has enabled us to activate effective ad campaigns extremely quickly,” she said. Howard anticipates that Mediaferry AI will represent a transformative step forward in their advertising efforts.

Mike Sallows, Senior Director of Operations at Postmedia, highlights how the transition to Mediaferry AI has drastically reduced their operational costs and improved creative management efficiency. He notes the excitement surrounding the new AI features and their capacity to speed up the ad production process.

Exploring the Future with Mediaferry AI

Mediaferry stands out as a cloud-based platform from EKCS that grants media companies powerful tools to manage their projects, assets, and workflows effectively. The enhanced AI capabilities not only support efficiency but also open avenues for creative experimentation and informed decision-making.

For those interested in exploring the platform's promise and scheduling a demo, they can easily navigate to the Mediaferry website.

Frequently Asked Questions

What is Mediaferry AI?

Mediaferry AI is a platform designed by EKCS to enhance the creative production process for publishers and advertisers.

How does Mediaferry AI improve campaign management?

It offers features such as ClientHub for centralized management, AI-powered brief generation, and quicker approval processes to streamline operations.

Who are the primary users of Mediaferry AI?

The platform is aimed primarily at sales teams and advertisers across the publishing and broadcasting industries.

What advantages does Mediaferry AI provide?

It significantly reduces time-to-market for ad campaigns, enhances collaboration, and improves the quality of creative assets through automation.

Can Mediaferry AI cater to small businesses?

Yes, the platform is designed to support businesses of all sizes, providing tools that enhance creative efficiency and project management.

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