Revo Expands Horizons with Launch of Revo Australia

Revo Expands Horizons with Launch of Revo Australia

Revo, the performance eyewear brand renowned for its high-quality polarized sunglasses, has unveiled Revo Australia, also known as Revo Eyewear APAC Pty Ltd. This significant step marks a milestone for Revo as it celebrates four decades in the industry. The opening of Revo Australia underscores the company’s dedication to growth and innovation in delivering premium eyewear across the globe.

Leadership at Revo Australia

At the helm of this new venture is Richard Hoare, who brings an impressive 30 years of experience in the optical sector. Hoare has spent 16 years as Vice President at Maui Jim for the APAC region, where he adeptly managed sales and operations. His extensive industry knowledge positions him well for leading Revo Australia to success.

Expansion Strategy and Impact

Cliff Robinson, the CEO of Revo, shared his excitement about this expansion. He highlighted that Australia is a pivotal market for premium polarized sunglasses, characterized by a high demand for quality products. Robinson emphasized the importance of connecting more closely with customers, allowing Revo to broaden its reach across Australia, New Zealand, and the larger Pacific Rim.

Meeting Rising Demand

The establishment of Revo Australia comes at a crucial period as the appetite for premium polarized eyewear is on the rise. This new entity will manage all regional sales and customer service, putting a spotlight on making Revo the go-to choice for consumers throughout Australia and Southeast Asia.

Commitment to Quality and Innovation

Richard Hoare expressed his enthusiasm for this joint venture, noting the potential to share Revo's rich heritage and advanced lens technology with the APAC market. He envisions significant growth opportunities in Australia, which is known for its loyal customer base who are passionate about quality eyewear.

The Ideal Market for Growth

Australia's keen inclination for polarized sunglasses, paired with its strategic positioning as a bridge to Southeast Asia, positions it as an ideal location for Revo's continued expansion efforts. The new Australian entity will emphasize performance, style, and sustainability, ensuring that the region's customers have access to eyewear that offers exceptional clarity and protection.

About Revo: A Legacy of Excellence

Founded in 1985, Revo swiftly established itself as a leader in the polarized lens technology space. Notably, Revo sunglasses were first created using technology developed by NASA, initially designed for solar protection on satellites. Fast forward 40 years, and Revo continues to enhance its legacy through relentless innovation and technology. The brand offers some of the clearest, most advanced high-contrast polarized eyewear available.

Revo products are available globally, both online and through various retail avenues, including optical, golf, and specialty channels. The brand also boasts two flagship stores located in Soho, New York City, and Barcelona, Spain.

Frequently Asked Questions

1. What does the launch of Revo Australia signify?

The launch symbolizes Revo's commitment to expanding its premium eyewear presence in the APAC region and enhancing customer connections.

2. Who is leading Revo Australia?

Richard Hoare, an industry veteran with over 30 years of experience in the optical field, is the Managing Director of Revo Australia.

3. How does Revo utilize technology in its sunglasses?

Revo incorporates advanced lens technology initially developed by NASA for unparalleled clarity and solar protection.

4. What markets is Revo Australia targeting?

Revo Australia is focused on expanding its reach in Australia, New Zealand, and Southeast Asia.

5. Where can I learn more about Revo's products?

More information about Revo's sunglasses can be found by visiting their official website.

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