Reviving Heritage: H World Group Reopens Iconic Hotel

H World Group Reopens Steigenberger Icon Europäischer Hof

H World Group Limited (NASDAQ: HTHT), a prominent player in the global hospitality industry, proudly announces the highly anticipated reopening of the Steigenberger Icon Europäischer Hof. This significant event celebrates nearly a century of heritage in the world of hospitality, marking a new chapter for a brand that has deep roots in its community.

A Historic Milestone in Hotel Hospitality

Originally founded in 1930, the hotel has undergone extensive renovations, reflecting H World Group's commitment to preserving and enhancing heritage assets. He Jihong, Chief Strategy Officer of H World Group, emphasized the importance of this reopening as a testament to the company’s dedication to respecting local culture while expanding its international influence.

Witnessing Transformation

The reopening serves as a pivotal moment following H World Group's 2021 acquisition of Deutsche Hospitality. This acquisition positioned the hotel within a leading global hospitality platform, allowing the company to integrate the beloved European brand into its diverse portfolio. The blend of innovation and tradition signifies a promising future for heritage hotels across the globe.

Preserving Legacy While Embracing Modernity

The Europäischer Hof Baden-Baden is more than a hotel; it is a living testament to German hospitality. Nestled in a spa town famed for its rich history, the hotel artfully merges its storied past with modern luxury and design. The General Manager, Holger Flory, describes the hotel as a harmonious blend of historic grandeur and contemporary elegance—a place where guests can indulge in comfort and exquisite service.

A Luxurious Experience Awaits

With 126 elegantly designed rooms, suites, and apartments, guests will experience unparalleled luxury. Impeccable craftsmanship, along with a palette of natural colors and fine materials, creates a tranquil and sophisticated atmosphere throughout the hotel. The renovation reflects a thoughtful balance of upholding the original charm while integrating modern amenities.

Strategic Growth Fueled by Tradition

This reopening is not merely cosmetic; it represents H World Group's strategic ambition to merge innovative hospitality with a sense of tradition. The company's vision is to unify German heritage with global operational expertise, unlocking new opportunities across different markets.

Culinary and Wellness Offerings

The hotel provides an array of facilities, including a refined dining experience at Café de l'Europe, which serves delectable French and European dishes. For a unique retreat, the Auerhuhn Lounge Bar offers an intimate speakeasy vibe, while the Luiza Rooftop Terrace and Bar provides stunning vistas and crafted cocktails.

Guests seeking a wellness retreat will find solace at The Vault Spa & Suites, which pays homage to Baden-Baden’s renowned bathing traditions. This expansive spa features multiple saunas, a steam room, and an indoor pool, making it the ideal sanctuary for relaxation and rejuvenation.

About H World Group Limited

H World Group Limited, with headquarters in China, is a leader in the global hospitality sector. Alongside its iconic brands, including Steigenberger Hotels & Resorts and MAXX, the company emphasizes sustainable and asset-light operations, along with digital innovation and strategic brand development. This approach positions H World Group for robust international growth and a promising future.

About Steigenberger Icon Europäischer Hof Baden-Baden

The Steigenberger Icon Europäischer Hof stands at the crossroads of history and modern luxury. As the birthplace of the Steigenberger brand, this hotel offers guests a unique blend of classic elegance and contemporary comfort. The experience is elevated by a dedicated team that is committed to providing exceptional and personalized service to every guest.

Frequently Asked Questions

What is the significance of the reopening?

The reopening highlights H World Group's commitment to heritage preservation and signifies a new chapter for the historic hotel.

What amenities are available at the hotel?

The hotel offers diverse dining options, a wellness spa, and multifunctional meeting rooms equipped with modern technology.

What makes the Europäischer Hof unique?

The hotel combines rich history with contemporary luxury, providing an exquisite experience for guests.

How many rooms does the hotel feature?

There are 126 uniquely designed rooms, suites, and apartments ensuring maximum comfort for guests.

What brands does H World Group include?

H World Group includes various brands such as Steigenberger Icons, MAXX, and HanTing, among others.

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