RevHealth Strengthens Leadership with Key Executive Appointments

RevHealth Strengthens Leadership with Key Executive Appointments

RevHealth, an independent pharmaceutical marketing and communications agency, recently expanded its leadership team with the addition of two prominent figures: William Martino as Chief Commercial Officer and Jamie Caprio as Managing Director, Strategy. These newly established roles mark a significant step in the agency's comprehensive reorganization plan intended to elevate its industry presence and client service capabilities.

New Faces in Leadership

With an impressive background spanning over 20 years in healthcare marketing, William Martino arrives at RevHealth after his tenure as Chief Commercial Officer at 21GRAMS. His prior experience includes key positions as Executive Director of Growth at Evoke and Chief Growth Officer at Wunderman Thompson Health. Martino’s insights and innovative mindset are anticipated to drive RevHealth's evolution in an ever-competitive market.

Visionary Leadership

Ben Beckley, the Chief Executive Officer of RevHealth, expressed confidence in Martino’s expertise. He stated, "Working alongside William at Evoke allowed me to see his cutting-edge perspective on healthcare marketing, which is precisely what we need as we aim to disrupt the traditional agency model significantly." Beckley believes that Martino will be a vital partner for both clients and within the leadership team as they navigate the complexities of the healthcare landscape.

Strategic Insights with Jamie Caprio

Contributing to the agency’s strategic direction, Jamie Caprio also joins the executive ranks. Previously serving as Executive Planning Director at 21GRAMS, Caprio’s diverse experience includes eight years with The Sawtooth Group, where she excelled in planning for health and wellness initiatives. Her journey began with prestigious agencies such as Grey Group and Ogilvy, which provided her with a strong foundation in strategic marketing.

Anticipating Client Needs

Beckley recognized Caprio as a dynamic strategist capable of understanding and addressing the evolving needs of the healthcare sector. He noted, "With William and Jamie’s appointment, we have assembled one of the most formidable executive leadership teams in the independent agency arena. RevHealth is well-positioned to tackle any challenges our clients might face."

Internal Promotions for Enhanced Service

In addition, RevHealth has promoted several internal leaders, further solidifying its structure. Julia Sanders has been appointed Managing Director of Client Service, where she will report directly to Martino. Erin Counihan steps into the role of Head of Engagement Strategy, showcasing the agency's commitment to nurturing talent within its ranks. Furthermore, several creative team members will now report to the Chief Creative Officer, Marcia Goddard, enhancing collaborative efforts across departments.

A Transformative Era

RevHealth's recent leadership changes follow its impactful acquisition by WindRose Health Investors in 2022. Since then, the firm has progressed under Beckley’s direction, which commenced in 2024. This transformative phase has been characterized by a revamped leadership structure that not only reflects the agency's dynamic culture but also aims to attract top-tier talent and clients, reinforcing its position in the pharmaceutical marketing arena.

About RevHealth

Based in Morristown, RevHealth creates compelling brand experiences that ignite positive change in the healthcare sector. As an award-winning full-service independent pharmaceutical marketing and communications agency, RevHealth combines deep scientific knowledge with innovative lifecycle marketing strategies. For nearly two decades, it has been at the forefront in delivering revolutionary omnichannel solutions tailored for pharma and biotech brands.

Frequently Asked Questions

What new roles were announced at RevHealth?

RevHealth announced the appointments of William Martino as Chief Commercial Officer and Jamie Caprio as Managing Director, Strategy.

Who is William Martino?

William Martino is the newly appointed Chief Commercial Officer at RevHealth, bringing over 20 years of healthcare marketing experience to the team.

What experience does Jamie Caprio have?

Jamie Caprio has extensive agency experience, previously serving as Executive Planning Director at 21GRAMS and in various strategic roles at other reputable marketing firms.

How does RevHealth aim to enhance its service?

RevHealth is enhancing its service by restructuring its leadership and promoting internal talent to better meet the evolving needs of the healthcare industry.

What recent changes occurred at RevHealth?

RevHealth underwent significant leadership changes, including new executive appointments and internal promotions to strengthen its market position and client service effectiveness.

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