Revamping Tradition: DAX Hair Care's New Look and Website
DAX Hair Care Boosts Brand with New Look
Renowned for its classic hair and skin care products, DAX Hair Care is undergoing a significant transformation. Imperial DAX Co., Inc. has officially unveiled new packaging for its beloved DAX Classic jar products and has refreshed its online presence. The company, established in 1954 and still proudly manufacturing in the USA, is excited about these changes, which mark the first overhaul in about eight years.
Stylish New Packaging for Classic Products
The revitalization focuses on the aesthetics of DAX's classic jars, which now boast black lids and labels adorned with vibrant color blocking and decorative swirls. The straightforward, basic look that many have loved for years is being complimented with updated visual elements and clear application instructions. Each jar will prominently display the original DAX logo, accompanied by a bold adhesive sticker on the lid stating, "Same Great DAX, Brand New Look" in an eye-catching red, white, and blue design. This initiative is aimed at enhancing brand recognition and combating counterfeit products.
Comprehensive Website Overhaul
Alongside the new packaging, the DAX website has also been revamped. It now features engaging home page videos, a robust Digital Assets section, and easy navigation to various product categories, including Wax Pomades, Water-Based Gels, and Natural Hair care. One of the exciting additions is the embedded Instagram feed, keeping customers connected with the latest brand updates and community interactions.
Commitment to Quality and Tradition
Scott Stein, the General Manager at DAX, expressed the company’s commitment to quality, stating, "Customers have used our products for generations, and the quality of our ingredients will never change. Our exterior may evolve, but our internal excellence remains constant. We understand the importance of adapting to current trends without compromising what our loyal customers love about DAX." He emphasized the significance of maintaining momentum in sales and visibility while supporting the brand’s heritage.
About Imperial DAX Co., Inc.
Imperial DAX Co., Inc. stands as an international leader in hair and skin care products, offering a diverse selection that includes pomades, waxes, gels, oils, and treatment solutions. DAX is known for its dedication to quality, as evidenced by their operations within a 45,000 square-foot facility in the USA. Their products are available worldwide, serving a diverse clientele across six continents.
Contact Information
For inquiries regarding the new packaging or to request press samples, you can reach Kathleen Berzon at the provided contact details. DAX remains committed to engaging with its customer base and values their feedback on the brand's evolution.
Frequently Asked Questions
What changes were made to DAX's product packaging?
DAX has introduced stylish black lids and labels with color blocking, enhancing the visual appeal of their classic jars while keeping the quality intact.
How has the DAX website changed?
The DAX website now features video content, a Digital Assets area, and a fresh layout to improve user experience and product discovery.
What is the reasoning behind the packaging update?
The new packaging aims to modernize the brand's image while addressing counterfeit concerns by making authentic products easily recognizable.
Who is the target audience for DAX products?
DAX primarily targets consumers seeking high-quality hair and skin care solutions, catering to generations of devoted users.
Where can I find DAX products?
DAX products can be found online at their official website and are distributed globally, ensuring access across various markets.
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