Revamp Your Wardrobe: HanesBrands Encourages Fresh Undergarments

Time for a Wardrobe Refresh with HanesBrands

HanesBrands Inc. (NYSE: HBI) is leading a refreshing campaign, encouraging everyone to take a good look at their underwear and bra drawers. Under the banner of "If You Wouldn’t Flaunt It, Refresh It," the company emphasizes the importance of comfortable undergarments as the foundation of any wardrobe. A recent survey of 2,000 U.S. adults commissioned by HanesBrands revealed some startling findings: many Americans hold onto their underwear and bras far beyond their prime. On average, individuals keep their undergarments for about three years, with some retaining them for six years or more—definitely too long for comfort and support.

Knowing When to Replace Undergarments

So, when should you replace that trusty underwear or bra? The survey highlighted some definitive signs. About 71% of respondents indicated that holes are a major factor prompting them to toss old undergarments, while 42% cited stains and 39% pointed to stretched-out waistbands and straps. Interestingly, it only takes two holes for most people to consider throwing out their old pieces. However, nearly 82% confessed to wearing underwear that was clearly past its prime.

CMO Insights on Comfort

“Undergarments are worn and washed more frequently than any other clothing item, which makes it essential to replace aging pieces,” stated Dawn Hedgepeth, CMO at HanesBrands. “Switching out old, stretched-out bras and underwear for new, supportive pieces can significantly improve your day-to-day comfort. With a variety of styles and sizes available, we’re dedicated to helping you find your ideal fit, so you can enjoy a full day of confidence and comfort.”

Special Occasions and Underwear Preferences

Interestingly, while the majority of Americans do not reserve specific undergarments for special occasions, Southern women stand out as an exception. A notable 52% of women in this group reported having a special bra that they save for intimate moments or noteworthy events. HanesBrands offers a wonderful selection of stylish bras from brands like Maidenform and Bali, assuring wearers they can feel glamorous and comfortable on special occasions.

Bright and Colorful Choices

Survey respondents also indicated a preference for colorful briefs, which have become a favorite among many Americans. This trend merges both fun and functionality, allowing individuals to express their personal style while ensuring comfort. Hanes and Maidenform provide a beautiful array of vibrant options to enhance your underwear collection.

The Essentials of a Well-Stocked Drawer

Findings from the survey highlighted that the average person only possesses four “good” pairs of underwear, while women typically have just three good bras. Interestingly, individuals are hanging onto their bras for about four years, with some even keeping them for as long as ten years! With such frequent wear, this could mean those garments have faced thousands of washes before they finally get replaced.

Innovative Styles for the Modern Wearer

To aid in refreshing your collection, brands like Bali, Hanes, and Maidenform present various comfortable styles that incorporate the latest innovations in underwear fabrications. Modern design meets practical needs, ensuring individuals are adequately supported throughout the day.

Being Prepared: Backup Underwear Trends

Further insights showed that nearly half of Americans opt to carry backup underwear for emergencies, and a significant 70% have found themselves in situations where their backup underwear saved the day. Common scenarios that prompted the need for backup include concerns about potential accidents and instances when a change of clothes is anticipated.

Generational Differences in Undergarment Habits

The survey also showcased a notable generational trend: 60% of millennials and 57% of Gen Z adults reported that they carry “just-in-case” underwear, highlighting a shift toward being prepared for unexpected situations.

Conclusion: The Importance of Fresh Underwear

In summary, when it comes to essential items like bras and underwear, having a fresh pair can make a world of difference in your comfort level throughout the day. Dawn Hedgepeth noted, “Our brands, such as Hanes, Bali, Maidenform, and Playtex, are designed to ensure that you feel comfortable, supported, and confident. By stocking up on well-fitting, high-quality undergarments, you can be ready for anything, be it your daily routine or a surprise change of plans.”

About HanesBrands

HanesBrands (NYSE: HBI) holds a significant position as a leader in the manufacturing of basic and innerwear brands known for their comfort, quality, and value. Trusted by consumers worldwide for generations, HanesBrands encompasses iconic labels including Hanes, Bonds, Maidenform, and Bali. With a commitment to ethical business practices and workplace quality, HanesBrands also maintains a majority of its global manufacturing facilities.

Frequently Asked Questions

What does HanesBrands' campaign emphasize?

HanesBrands is encouraging people to refresh their underwear collection for comfort and confidence.

When should you replace your underwear or bra?

Signs include holes, stains, and worn-out waistbands or straps, according to a recent survey.

What type of underwear do Americans prefer?

The survey showed a preference for bright and colorful briefs as the favored type of underwear.

How many good pairs of underwear do people typically own?

On average, individuals have about four “good” pairs of underwear and three bras.

What age group is most likely to carry backup underwear?

60% of millennials and 57% of Gen Z respondents reported carrying backup underwear for emergencies.

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