Reltio Introduces Powerful AI Features for Enhanced Customer Engagement
Reltio Unveils Latest Product Enhancements
Reltio, a recognized leader in data unification and management, has recently launched an exciting new release designed to empower data leaders with cutting-edge capabilities. The latest features significantly enhance Reltio's multidomain Master Data Management (MDM) solutions and the Customer 360 profiles, providing organizations with the tools they need to optimize customer experiences and ensure data security.
The Imperative for Trusted Data
In today's increasingly competitive market, delivering superior customer experiences hinges on the availability of trusted, unified data. Reltio's advancements enable businesses to achieve a comprehensive understanding of their customers by utilizing behavioral data effectively. This not only enriches the customer engagement process but also enhances the effectiveness of marketing strategies, ultimately leading to improved customer acquisition and retention.
Key Features of the Latest Release
Among the most anticipated updates in this release are several key features designed to drive dynamic customer engagement:
Enhanced Dynamic Segmentation
The new capabilities in Reltio Customer 360 allow businesses to create and activate customer segments based on detailed interactions, transactions, and behaviors. By leveraging unified trusted customer data, Reltio facilitates the creation of high-quality, actionable segments that can help companies enhance customer experiences, boost retention, and foster growth.
Strengthened Enterprise Security
Security remains a top priority for Reltio as they introduce expanded offerings such as native multi-factor authentication (MFA) along with existing Single Sign-On options. These features bolster core data security measures, allowing organizations to manage customer data with peace of mind. Additionally, the self-service Reltio Trust Center simplifies compliance reporting.
General Availability of FERN
FERN, Reltio’s AI-driven customer-data matching engine, stands out in the market. This innovative tool utilizes pre-trained large language models (LLMs) to provide seamless entity resolution capabilities. Unlike traditional matching methods that require extensive manual input, FERN operates out of the box, enabling users to match customer data using advanced semantic understanding, effectively uncovering thousands of customer matches.
Expanded Integration with Data Governance Products
Reltio has streamlined data governance processes through new integrations with platforms like Microsoft Purview Data Governance and Collibra’s data catalog. These enhancements make managing metadata centralized and less time-consuming, ultimately saving businesses valuable resources and minimizing the need for custom integration efforts.
The Power of AI in Data Management
Venki Subramanian, Senior Vice President of Product Management at Reltio, emphasizes the transformative potential of AI in data management. By harnessing the capabilities of large language models, Reltio simplifies the often complex task of building unique, trusted records. This not only improves operational efficiency but also ensures that data teams can focus on delivering high-quality data fast enough to meet business demands.
About Reltio
Reltio is committed to helping enterprises accelerate their business processes through unified, trusted data management. The Reltio Data Cloud™ encompasses a complete ecosystem of solutions, including Reltio Customer 360™, Multidomain Master Data Management (MDM), and Entity Resolution capabilities. This powerful platform unifies disparate data sources in real time, creating a reliable source of truth that enterprises across various industries depend on for enhancing efficiency, managing risks, and driving growth.
Frequently Asked Questions
What new features were introduced in Reltio's latest release?
Reltio's recent release includes enhanced dynamic segmentation, strengthened security measures, general availability of FERN for customer-data matching, and expanded integration with data governance products.
How does Reltio ensure data security?
Reltio uses advanced security measures like multi-factor authentication (MFA) and a self-service Trust Center to enhance data security, ensuring robust protection of customer data.
What is FERN and how does it work?
FERN, or Flexible Entity Resolution Networks, is an AI-powered matching engine that utilizes large language models to facilitate customer-data matching seamlessly, without requiring extensive prior configurations.
How can Reltio help improve customer engagement?
By leveraging unified and trusted customer data, Reltio enables organizations to deliver personalized experiences and enhances the effectiveness of their marketing strategies.
What does the Reltio Data Cloud encompass?
The Reltio Data Cloud includes solutions for data unification, multidomain MDM, and entity resolution, designed to provide enterprises with real-time data management capabilities.
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