REI Co-op Unveils New Premium Cycling Brands for Enthusiasts
REI Co-op Expands Its Cycling Offerings
REI Co-op is taking significant steps to enhance its cycling offerings. The brand, well-known as the leading outdoor retailer in the United States, is introducing premium bicycle brands such as Rocky Mountain and Van Rysel. Along with these high-quality bicycles, REI will also be offering apparel and accessories from renowned companies like Swift Industries, Stio, and Peppermint Cycling. This expansion aims to provide customers with an elevated selection of cycling gear tailored to diverse riding preferences.
Diverse Selection for Every Cyclist
The incorporation of these specialized brands will allow REI to cater to a broader range of cyclists. Whether you’re an avid mountain biker tackling rugged trails or a gravel rider seeking adventures across varied terrains, these new offerings ensure that there’s something for everyone in the cycling community. REI’s commitment to quality and customer satisfaction is evident in their careful selection of brands that prioritize performance and durability.
Rocky Mountain Bicycles
Rocky Mountain is celebrated for its innovation in mountain biking. With a strong focus on performance, their bikes are engineered to handle the most challenging trails while ensuring a thrilling ride. By integrating Rocky Mountain into their lineup, REI Co-op is positioning itself as a go-to destination for serious mountain bikers.
Van Rysel Bicycles
Van Rysel, on the other hand, is synonymous with high-performance road cycling. With their sleek designs and cutting-edge technology, these bikes offer speed and efficiency. Riders can expect unparalleled quality when choosing a Van Rysel bicycle from REI, enhancing their cycling experience significantly.
High-Quality Accessories for Enhanced Experience
The addition of accessories from Swift Industries, Stio, and Peppermint Cycling complements the bicycles perfectly. These brands focus on creating gear that enhances the overall riding experience, offering products that range from stylish apparel to practical accessories tailored for cyclists' needs.
Swift Industries
Swift Industries is known for its commitment to sustainability and functional design. They provide a range of bags and other products that combine style with utility, ensuring cyclists are well-equipped for their journeys.
Stio and Peppermint Cycling
Stio brings outdoor-inspired clothing aimed at practicality and comfort, while Peppermint Cycling focuses on eco-friendly, women's cycling apparel that stands out in both performance and style. These brands not only diversify the range but also uphold values of sustainability and innovation.
Customer-Centric Approach
REI’s expansion into premium cycling products reflects its commitment to the cycling community. With a customer-centric approach, REI aims to provide an extensive range of premium cycle products and services that meet the evolving needs of riders across the nation. The addition of high-quality brands ensures that every cyclist, regardless of skill level, finds the right equipment to enhance their riding experience.
Frequently Asked Questions
What new brands is REI adding to its cycling assortment?
REI is introducing Rocky Mountain and Van Rysel bicycles, along with apparel and accessories from Swift Industries, Stio, and Peppermint Cycling.
Why is REI expanding its cycling offerings?
The expansion aims to provide customers with a higher level of bicycle and gear options to enhance their overall cycling experience.
What types of cyclists will benefit from REI’s new offerings?
The new offerings cater to a diverse range of cyclists, including mountain bikers and gravel riders, ensuring everyone finds suitable products.
How does REI ensure quality in its product selection?
REI focuses on brands known for their innovation, performance, and durability, aiming to provide high-quality options for all cyclists.
Will REI offer services related to these new products?
Yes, REI will continue to offer nationwide bicycle service, complementing the new premium product selections.
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